The myths of creativity : the truth about how innovative companies and people generate great ideas

Resource Information

The work The myths of creativity : the truth about how innovative companies and people generate great ideas represents a distinct intellectual or artistic creation found in Waubonsee Community College. This resource is a combination of several types including: Work, Language Material, Books.

Label

The myths of creativity : the truth about how innovative companies and people generate great ideas

Title remainder

the truth about how innovative companies and people generate great ideas

Statement of responsibility

David Burkus

Creator

• Burkus, David, 1983-

Subject

• Creative ability in business
• Creative ability in business
• Technological innovations
• Technological innovations
• Creative thinking
• New products
• BUSINESS & ECONOMICS -- General
• Creative ability in business
• Technological innovations
• New products
• New products
• Creative thinking
• Creative thinking

Language

eng

Summary

"How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas"--

Assigning source

Provided by publisher

Cataloging source

DLC

Dewey number

658.3/14

Index

index present

LC call number

HD53

LC item number

.B87 2014

Literary form

non fiction

Nature of contents

bibliography