Out of the garden : toys, TV, and children's culture in the age of marketing

Resource Information

The work Out of the garden : toys, TV, and children's culture in the age of marketing represents a distinct intellectual or artistic creation found in Waubonsee Community College. This resource is a combination of several types including: Work, Language Material, Books.

Label

Out of the garden : toys, TV, and children's culture in the age of marketing

Title remainder

toys, TV, and children's culture in the age of marketing

Statement of responsibility

Stephen Kline

Creator

• Kline, Stephen

Subject

• Kind
• Child consumers
• Kultur
• Subcultuur
• Subcultuur
• Toys -- Social aspects
• Advertising -- Toys
• Fernsehen
• Jouets -- Aspect social
• USA
• Television and children
• Fernsehen
• Spielzeug
• Jeugd
• Marketing
• Vermarktung
• Kultur
• Jeugd
• Toys -- Social aspects
• Mass media and children
• Kind
• Television advertising and children
• Spielzeug
• Mass media and children
• Publicité télévisée et enfants
• Jouets -- Commercialisation
• Advertising -- Toys
• Toys in literature, art and music
• Médias et enfants
• Enfants (Consommateurs)
• Television broadcasting and children
• Marketing
• USA
• Toys -- Social aspects
• Werbesendung
• Advertising
• Television advertising and children
• Speelgoed
• Child development
• Child consumers
• Speelgoed

Language

eng

Summary

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young

Cataloging source

DLC

Dewey number

302.23/083

Index

index present

LC call number

HQ784.T4

LC item number

K57 1993

Literary form

non fiction

Nature of contents

bibliography