Waubonsee Community College

Provocateur, images of women and minorities in advertising, Anthony J. Cortese

eng

Includes bibliographical references and index

illustrations

index present

non fiction

Provocateur

bibliography

912508024

Anthony J. Cortese

images of women and minorities in advertising

"In the fourth edition of Provocateur, sociologist Anthony J. Cortese offers an up-to-date, critical analysis of modern advertising. Though we often hear that we live in a period of unprecedented gender and racial equality, both racism and sexism persist in a most telling area--the ads with which we are inundated every day in newspapers and magazines and online. Cortese examines the ideologies surrounding gender and race by delving into the presentation of women, ethnic minorities, children, and anyone who is qualified as "other" in society. Featuring a fresh selection of nearly 400 advertisements, this edition includes new scholarship from gender, racial, and cultural studies, new chapters on gay and lesbian marketing and aggression and violence in the media, an expanded chapter on race in advertising, and more."--Publisher's description

Representations, multiculturalism, and mass media -- Visual attraction, body display, and advertising -- Gay and lesbian advertising -- Constructed bodies, deconstructing gender : sexism in advertising -- Aggression and violence in mass media -- Symbolic racism in advertising -- Ethnic marketing -- Speed and visual fragments: toward postmodern consciousness