Waubonsee Community College

AIGA professional practices in graphic design, [editor, Tad Crawford]

eng

Includes bibliographical references (pages 305-308) and index

illustrations

index present

non fiction

AIGA professional practices in graphic design

bibliography

181424173

[editor, Tad Crawford]

Here's the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book.-- publisher description

Preface / Richard Grefé -- Part I. Relationships : Short history and the longer view / Milton Glaser -- Standards of professional practices / Richard Grefé -- How clients want to be treated / David C. Baker -- Marketing the design firm / Maria Piscopo -- Negotiating: lessons from a caveman / Ed Gold -- The process of setting fees / Eva Doman Bruck -- Standard form of agreement for design services / Jim Faris and Shel Perkins -- Hidden intellectual property hazards in web design / Don Brunsten -- Payment strategies / Emily Ruth Cohen -- Discount requests and retainer agreements / Cameron Foote -- Finding the perfect job / Michael Jefferson -- The design firm and its employees / Roz and Jessica Goldfarb -- Managing creative / Steve Liska -- The design firm and its suppliers / Don Sparkman -- Print design and environmental responsibility / Don Carli -- Part 2. Management : Legal structures for the design firm / Leonard D. DuBoff -- Principles of design firm management / Shel Perkins -- Transition / Colin Forbes -- Principles of managing the corporate design department / Peter L. Phillips -- Large project management / Eva Doman Bruck -- Successful creative briefs: linking business objectives and creative strategies / Emily Ruth Cohen -- Sales tax / Daniel Abraham and Marci Barbey -- Insurance basics for the designer / Ray and Scott Taylor -- Managing health and safety in the design studio / Monona Rossol -- Part 3. Rights : Copyright and licensing / Tad Crawford -- Infringement, influence and plagiarism / Tad Crawford and Steven Heller -- Understanding permissions / Lee Wilson -- Web design contracts and issues / Don Brunsten -- Other people's trademarks / Lee Wilson -- Trademarks and trade dress / Leonard D. DuBoff -- Trademarks in cyberspace / Lee Wilson -- Use of fonts / Allan Haley -- Resources : Organizations for graphic designers / Emily Ruth Cohen -- An endnote / Richard Grefé

American Institute of Graphic Arts professional practices in graphic designProfessional practices in graphic design