Bibliograph

Made up, how the beauty industry manipulates consumers, preys on women's insecurities, and promotes unattainable beauty standards, Martha Laham

Type

Label

Made up, how the beauty industry manipulates consumers, preys on women's insecurities, and promotes unattainable beauty standards, Martha Laham

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Made up

Nature of contents

bibliography

Oclc number

1134667134

Responsibility statement

Martha Laham

Sub title

how the beauty industry manipulates consumers, preys on women's insecurities, and promotes unattainable beauty standards

Summary

"Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards takes a hard look at the multibillion-dollar beauty industry, which promotes unrealistic beauty standards, perpetuates gender stereotypes, and uses sexual objectification to sell products. The book is divided into four parts. Part 1 explores the global beauty industry, traces the cultural history of cosmetics, examines the regulatory climate of the cosmetics industry, and profiles the beauty consumer. Part 2 investigates the pervasiveness and persistence of the feminine beauty ideal, explores the globalization of Western standards of beauty, analyzes the myth-making power of beauty advertising, and decodes archetypal and stereotypical portrayals of women in beauty ads. Part 3 investigates the decorative and sexual depictions of women in beauty advertising and analyzes the power of celebrity beauty endorsements. Part 4 looks at the interplay between images of physical perfection in advertising messages and the surge in body modification and enhancement"--, Provided by publisher

Classification