Newspaper advertising, D.E. Visuals
Type
Label
Newspaper advertising, D.E. Visuals
Language
eng
Characteristic
videorecording
Main title
Newspaper advertising
Medium
electronic resource
Oclc number
780141657
Responsibility statement
D.E. Visuals
Runtime
22
Series statement
Global business and economics in video
Summary
Discusses the various formats of newspaper advertising such as display, classified and classified display. Discusses special products such as shoppers, zoned editions, supplements, preprints and total market coverage. Additional sections cover layout formats and the use of artwork vs. photographs for illustration
Target audience
general
Technique
unknown
Contributor
Genre
Mapped to
Incoming Resources
- Has instance1
Outgoing Resources
- Contributor2
- Genre1
- Subject2
- Other version2
- Mapped to1