What stays in Vegas : the world of personal data -- lifeblood of big business -- and the end of privacy as we know it

Resource Information

The work What stays in Vegas : the world of personal data -- lifeblood of big business -- and the end of privacy as we know it represents a distinct intellectual or artistic creation found in Waubonsee Community College. This resource is a combination of several types including: Work, Language Material, Books.

Label

What stays in Vegas : the world of personal data -- lifeblood of big business -- and the end of privacy as we know it

Title remainder

the world of personal data -- lifeblood of big business -- and the end of privacy as we know it

Statement of responsibility

Adam Tanner

Creator

• Tanner, Adam

Subject

• Big data
• Business ethics
• Business intelligence -- United States
• COMPUTERS / Internet / Security
• Caesars Entertainment Corporation
• Casinos -- Customer services -- Case studies
• BUSINESS & ECONOMICS / Marketing / Direct
• Ceasars Entertainment
• Consumer profiling -- United States
• LAW / Privacy
• Privacy, Right of -- United States
• Casinos -- Information resources management -- Case studies

Genre

• Case studies

Language

eng

Summary

The greatest threat to privacy today is not the NSA, but American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they prefer to visit, who their favorite hostess might be, and exactly how to keep them coming back for more. Caesars' dogged data-gathering methods have been so successful that they have grown to become the world's largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that should make American consumers deeply uncomfortable

Cataloging source

DLC

Dewey number

338.7/617950973

Illustrations

illustrations

Index

index present

LC call number

HV6711

LC item number

.T36 2014

Literary form

non fiction

Nature of contents

bibliography