Waubonsee Community College

Maverick startup, 11 X-factors to bootstrap from zero to six figures and beyond, Yanik Silver

eng

Includes bibliographical references and index

illustrations

index present

non fiction

Maverick startup

bibliographydictionaries

794494012

Yanik Silver

11 X-factors to bootstrap from zero to six figures and beyond

The Intangibles. The X-Factors. 1. The Big Idea. 2. Your Vision. 3. High Margins and Premium Prices. 4. Get It Out The Door. 5. Test and Improve. 6. Listen and Shift. 7. Create Zealots. 8. What's Next?. 9. Tap Your Mastermind. 10. Create the Fun. 11. Create the Impact. Shattering the myth that you need money to make money, serial entrepreneur and millionaire Yanik Silver reveals the 11 X-Factors to turn your big idea into even bigger profits--without taking on debt, partnering with outside investors, or even writing a business plan. We're not talking your typical B-school advice. These are the

Acknowledgments; Preface; 1. The Big Idea; It's Got to Be a BIG Idea or "Hook"; Five Ways to Work on Your BIG Idea; "Borrowing" the Big Hook or Big Idea; 2. Your Vision; What Do You Really, Really Want?; Zingerman's Back Story; The Power of Visioning a Positive Future; Ari Weinzweig Interview: How to Develop Your Ideal Vision for Your Great Business and Perfect Future; An Exemplary Vision; 3. High Margins and Premium Prices; Why Don't They Sell Ferraris at Kmart?; Six Reasons Why You Should Charge Premium Prices for Your Product or ServiceThree Steps to Ensure Your Product or Offering Has High Perceived Value4. Get it Out the Door; It'll Never Be Perfect--Deal With It; Get Paid Before You Create Just About Anything; How to Come up with a Powerful Name for a New Product or Service; 5. Test and Improve; How Much Higher is High?; Test Different Wording; Test Different Colors; Create a Variety of Banner Ads to Test; A Wild Way to Increase Conversion from 25 to 40 Percent; 6. Listen and Shift; 8-Ball Side Pocket and Off the Bank; The Unusual Way to Stumble onto Success; Unintended Success Stories7. Create Zealots, Super Fans, and AdvocatesI Loooove You, Man!; Stories Spread the Message; Insider Disclosure; Privileges of Insiders; Insider Language and Rituals; Being Part of the Group; Physical Symbol of Insiders; Being Part of Something Bigger; Us vs. Them; Personality; Community and Identity; Community Makes Buying Decisions; 8. What's Next?; Take Your Customer by the Hand--and Show Them The Way!; Thank-You Page After an Order; Thank-You Page After Opt-in; Capturing and Using Birthdays; Cashing in on Events and Breaking News; Instead of: "What's Next?" Try: "What Happened Before?"9. Connecting and Tapping Your MastermindHow to Create a Powerful Network; MasterMind Groups; Why You Need a MasterMind Group; Mentors and Thought Provokers; 10. Create the Fun; Maverick Rule 31 says "Make your businessAND doing business with you FUN!"; Let's Start; A Few More Sites with Personality; Themed Marketing for Mavericks; The Birthday Bash; Underground® Online Seminar Redux; Count Yanik; Does All This "Fun" Stuff Actually Translate to Sales?; Adding More Fun to a Regular Business; Creating More Fun Away from Business; Creating your Ultimate Big Life ListHow Do You Get Your Big List Completed?Why Isn't There Recess for Entrepreneurs?; Shutting Down Your Excuses; 11. Create the Impact; The Maverick Method of Giving More; Where I Found This; You Cannot Outgive the Universe; Time, Talent, and Treasure; Making a Difference by Engaging Your Passion; Real-Time Fundraising; Buy One, Give One; Frank McKinney Interview: Extreme Success Secrets; 11 X-Factors to Live By; The Maverick Startup Strategy; About the Author; Index