Encyclopedia of major marketing strategies, Volume 4
Resource Information
The work Encyclopedia of major marketing strategies, Volume 4 represents a distinct intellectual or artistic creation found in Waubonsee Community College. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Encyclopedia of major marketing strategies, Volume 4
Resource Information
The work Encyclopedia of major marketing strategies, Volume 4 represents a distinct intellectual or artistic creation found in Waubonsee Community College. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Encyclopedia of major marketing strategies, Volume 4
- Title number
- Volume 4
- Statement of responsibility
- [project editor, Matthew Miskelly]
- Language
- eng
- Summary
- A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors
- Cataloging source
- MiFhGG
- Dewey number
- 659.10973
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5837
- LC item number
- .E53 2019
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- encyclopedias
- Series statement
- Gale virtual reference library
Context
Context of Encyclopedia of major marketing strategies, Volume 4Work of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/resource/1s-nS6T6Auc/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/resource/1s-nS6T6Auc/">Encyclopedia of major marketing strategies, Volume 4</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
