Bibliograph

Raising consumers, children and the American mass market in the early twentieth century, Lisa Jacobson

Type

Label

Raising consumers, children and the American mass market in the early twentieth century, Lisa Jacobson

Language

eng

Bibliography note

Includes bibliographical references (pages 227-281) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Raising consumers

Nature of contents

dictionariesbibliography

Oclc number

216947112

Responsibility statement

Lisa Jacobson

Series statement

Popular cultures, everyday lives

Sub title

children and the American mass market in the early twentieth century

Summary

-- Miriam Forman-Brunell, University of Missouri-Kansas City

Table Of Contents

Illustrations; Acknowledgments; Abbreviations; Introduction; 1. ""Big Sales from Little Folks"": The Development of Juvenile Advertising; 2. From Thrift Education to Consumer Training: Reforming the Child Spender; 3. Heroes of the New Consumer Age: Imagining Boy Consumers; 4. Athletic Girls and Beauty Queens: Imagining the Peer-Conscious Adolescent Consumer; 5. Revitalizing the American Home: Playrooms, Parenting, and the Middle-Class Child Consumer; 6. Radio Clubs and the Consolidaton of Children's Consumer Culture During the Great Depression; Epilogue; Notes; Index

Classification