Waubonsee Community College

Questionnaire design, interviewing, and attitude measurement, A.N. Oppenheim

Label
Questionnaire design, interviewing, and attitude measurement, A.N. Oppenheim
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Questionnaire design, interviewing, and attitude measurement
Nature of contents
bibliography
Oclc number
25788336
Responsibility statement
A.N. Oppenheim
Table Of Contents
Introduction to survey design -- Analytic survey designs -- Descriptive survey designs -- Pilot work -- The exploratory interview -- Standardized interviews -- Questionnaire planning -- Question wording -- Some basic measurement theory -- Designing attitude statements --Attitude scaling -- Projective techniques in attitude study -- Varieties and applications -- Data processing -- Statistical analysis -- Appendix I: Statistics test -- Appendix II: Nomographs for the testing of statistical significance of differences between percentages
Classification
Content
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