Coverart for item
The Resource Yes! : 50 scientifically proven ways to be persuasive, Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Yes! : 50 scientifically proven ways to be persuasive, Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Label
Yes! : 50 scientifically proven ways to be persuasive
Title
Yes!
Title remainder
50 scientifically proven ways to be persuasive
Statement of responsibility
Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Creator
Contributor
Subject
Language
eng
Summary
Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader
Cataloging source
DLC
http://library.link/vocab/creatorName
Goldstein, Noah J
Dewey number
658.4/5
Index
index present
LC call number
HF5718
LC item number
.G65 2008
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Martin, Steve J
  • Cialdini, Robert B
http://library.link/vocab/subjectName
  • Business communication
  • Persuasion (Psychology)
  • Marketing
  • Interpersonal communication
  • Business communication
  • Interpersonal communication
  • Marketing
  • Persuasion (Psychology)
  • Kommunikationspsykologi
  • Övertalning
  • Marknadsföring
  • Business communication
  • Persuasion (Psychology)
  • Marketing
  • Interpersonal communication
Label
Yes! : 50 scientifically proven ways to be persuasive, Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 233-246) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 19
  • 141
  • 34
  • What can you gain from loss?
  • 144
  • 35
  • Which single word will strengthen your persuasion attempts?
  • 150
  • 36
  • When might asking for all the reasons be a mistake?
  • 155
  • 4
  • 37
  • How can the simplicity of a name make it appear more valuable?
  • 159
  • 38
  • How can rhyme make your influence climb?
  • 164
  • 39
  • What can batting practice tell us about persuasion?
  • 167
  • 40
  • When persuasion might backfire, how do you avoid the magnetic middle?
  • How can you get a head start in the quest for loyalty?
  • 170
  • 41
  • What can a box of crayons teach us about persuasion?
  • 174
  • 42
  • How can you package your message to ensure it keeps going, and going, and going?
  • 177
  • 43
  • What object can persuade people to reflect on their values?
  • 26
  • 183
  • 44
  • Does being sad make your negotiations bad?
  • 187
  • 45
  • What can make people believe everything they read?
  • 193
  • 46
  • Are trimeth labs boosting your influence?
  • 197
  • 5
  • 47
  • How can technology impede persuasive progress?
  • 200
  • 48
  • How do you get to yes in any language?
  • 205
  • 49
  • How can you avoid driving your cross-cultural influence into the rough?
  • 209
  • 50
  • When does offering people more make them want less?
  • When does letting the call go to voicemail cause a hang-up in your influence?
  • 213
  • Appendix
  • Feedback from Those Who've Used These Methods
  • 221
  • 30
  • 6
  • When does a bonus become an onus?
  • 35
  • 1
  • 7
  • How can a new superior product mean more sales of an inferior one?
  • 38
  • 8
  • Does fear persuade or does it paralyze?
  • 42
  • 9
  • What can chess teach us about making persuasive moves?
  • 45
  • 10
  • How can inconveniencing your audience increase your persuasiveness?
  • Which office item can make your influence stick?
  • 50
  • 11
  • Why should restaurants ditch their baskets of mints?
  • 53
  • 12
  • What's the pull of having no strings attached?
  • 56
  • 13
  • Do favors behave like bread or like wine?
  • 9
  • 60
  • 14
  • How can one small step help your influence take a giant leap?
  • 64
  • 15
  • How can you become a Jedi master of persuasion?
  • 69
  • 16
  • How can a simple question drastically increase support for you and your ideas?
  • 72
  • 2
  • 17
  • What is the active ingredient in lasting commitments?
  • 76
  • 18
  • How can you fight consistency with consistency?
  • 80
  • 19
  • What persuasion tip can you borrow from Benjamin Franklin?
  • 83
  • 20
  • What shifts the bandwagon effect into another gear?
  • When can asking for a little go a long way?
  • 86
  • 21
  • Start low or start high? Which will make people buy?
  • 89
  • 22
  • How can we show off what we know without being labeled a show-off?
  • 93
  • 23
  • What's the hidden danger of being the brightest person in the room?
  • 15
  • 98
  • 24
  • Who is the better persuader? Devil's advocate or true dissenter?
  • 102
  • 25
  • When can the right way be the wrong way?
  • 107
  • 26
  • What's the best way to turn a weakness into a strength?
  • 110
  • 3
  • 27
  • Which faults unlock people's vaults?
  • 115
  • 28
  • When is it right to admit that you were wrong?
  • 119
  • 29
  • How can similarities make a difference?
  • 124
  • 30
  • What common mistake causes messages to self-destruct?
  • When is your name your game?
  • 127
  • 31
  • What tips should we take from those who get them?
  • 133
  • 32
  • What kind of smile can make the world smile back?
  • 137
  • 33
  • When is a loser a winner?
Control code
ocn174501312
Dimensions
21 cm
Edition
1st hardcover ed.
Extent
xii, 258 pages
Isbn
9781416570967
Lccn
2007041917
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) o174501312
  • (OCoLC)174501312
Label
Yes! : 50 scientifically proven ways to be persuasive, Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Link
Publication
Bibliography note
Includes bibliographical references (pages 233-246) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 19
  • 141
  • 34
  • What can you gain from loss?
  • 144
  • 35
  • Which single word will strengthen your persuasion attempts?
  • 150
  • 36
  • When might asking for all the reasons be a mistake?
  • 155
  • 4
  • 37
  • How can the simplicity of a name make it appear more valuable?
  • 159
  • 38
  • How can rhyme make your influence climb?
  • 164
  • 39
  • What can batting practice tell us about persuasion?
  • 167
  • 40
  • When persuasion might backfire, how do you avoid the magnetic middle?
  • How can you get a head start in the quest for loyalty?
  • 170
  • 41
  • What can a box of crayons teach us about persuasion?
  • 174
  • 42
  • How can you package your message to ensure it keeps going, and going, and going?
  • 177
  • 43
  • What object can persuade people to reflect on their values?
  • 26
  • 183
  • 44
  • Does being sad make your negotiations bad?
  • 187
  • 45
  • What can make people believe everything they read?
  • 193
  • 46
  • Are trimeth labs boosting your influence?
  • 197
  • 5
  • 47
  • How can technology impede persuasive progress?
  • 200
  • 48
  • How do you get to yes in any language?
  • 205
  • 49
  • How can you avoid driving your cross-cultural influence into the rough?
  • 209
  • 50
  • When does offering people more make them want less?
  • When does letting the call go to voicemail cause a hang-up in your influence?
  • 213
  • Appendix
  • Feedback from Those Who've Used These Methods
  • 221
  • 30
  • 6
  • When does a bonus become an onus?
  • 35
  • 1
  • 7
  • How can a new superior product mean more sales of an inferior one?
  • 38
  • 8
  • Does fear persuade or does it paralyze?
  • 42
  • 9
  • What can chess teach us about making persuasive moves?
  • 45
  • 10
  • How can inconveniencing your audience increase your persuasiveness?
  • Which office item can make your influence stick?
  • 50
  • 11
  • Why should restaurants ditch their baskets of mints?
  • 53
  • 12
  • What's the pull of having no strings attached?
  • 56
  • 13
  • Do favors behave like bread or like wine?
  • 9
  • 60
  • 14
  • How can one small step help your influence take a giant leap?
  • 64
  • 15
  • How can you become a Jedi master of persuasion?
  • 69
  • 16
  • How can a simple question drastically increase support for you and your ideas?
  • 72
  • 2
  • 17
  • What is the active ingredient in lasting commitments?
  • 76
  • 18
  • How can you fight consistency with consistency?
  • 80
  • 19
  • What persuasion tip can you borrow from Benjamin Franklin?
  • 83
  • 20
  • What shifts the bandwagon effect into another gear?
  • When can asking for a little go a long way?
  • 86
  • 21
  • Start low or start high? Which will make people buy?
  • 89
  • 22
  • How can we show off what we know without being labeled a show-off?
  • 93
  • 23
  • What's the hidden danger of being the brightest person in the room?
  • 15
  • 98
  • 24
  • Who is the better persuader? Devil's advocate or true dissenter?
  • 102
  • 25
  • When can the right way be the wrong way?
  • 107
  • 26
  • What's the best way to turn a weakness into a strength?
  • 110
  • 3
  • 27
  • Which faults unlock people's vaults?
  • 115
  • 28
  • When is it right to admit that you were wrong?
  • 119
  • 29
  • How can similarities make a difference?
  • 124
  • 30
  • What common mistake causes messages to self-destruct?
  • When is your name your game?
  • 127
  • 31
  • What tips should we take from those who get them?
  • 133
  • 32
  • What kind of smile can make the world smile back?
  • 137
  • 33
  • When is a loser a winner?
Control code
ocn174501312
Dimensions
21 cm
Edition
1st hardcover ed.
Extent
xii, 258 pages
Isbn
9781416570967
Lccn
2007041917
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) o174501312
  • (OCoLC)174501312

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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