The Resource Winning the story wars : why those who tell--and live--the best stories will rule the future, Jonah Sachs
Winning the story wars : why those who tell--and live--the best stories will rule the future, Jonah Sachs
Resource Information
The item Winning the story wars : why those who tell--and live--the best stories will rule the future, Jonah Sachs represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.This item is available to borrow from 1 library branch.
Resource Information
The item Winning the story wars : why those who tell--and live--the best stories will rule the future, Jonah Sachs represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This item is available to borrow from 1 library branch.
- Summary
- "The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray ; Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual ; Memorable stories based on timeless themes build legions of eager evangelists ; Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world ; Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz."--Publisher
- Language
- eng
- Extent
- viii, 264 pages
- Contents
-
- Part one. The broken world of storytelling. The story wars are all around us
- The five deadly sins
- The myth gap
- Marketing's dark art
- Part two. Shaping the future. Interlude: a creation myth for marketers
- Tell the truth, part I: the art of empowerment marketing
- Basic training: identifying your values
- Tell the truth, part II: the hero's journey
- Basic training: designing your core story elements
- Be interesting: freaks, cheats, and familiars
- Basic training: generating your stories
- Live the truth
- Isbn
- 9781422143568
- Label
- Winning the story wars : why those who tell--and live--the best stories will rule the future
- Title
- Winning the story wars
- Title remainder
- why those who tell--and live--the best stories will rule the future
- Statement of responsibility
- Jonah Sachs
- Subject
-
- Aspects psychologiques
- Aspects sociaux
- Berlin, Senatsverwaltung für Stadtentwicklung und Umwelt | Kommunikation
- Communication
- Consumers -- Psychology
- Consumers -- Psychology
- Internet
- Markenimage
- Marketing
- Marketing
- Marketing
- Marketing -- Social aspects
- Marketing -- Social aspects
- Advertising as Topic
- Personal Narratives as Topic
- Politique de l'entreprise
- Social Media
- Social media
- Social media
- Société de l'information
- Soziale Software
- Storytelling -- Psychological aspects
- Storytelling -- Psychological aspects
- Technologies de l'information et de la communication
- Unternehmen
- Werbepsychologie
- Werbesprache
- Narration
- Anecdotes as Topic
- Language
- eng
- Summary
- "The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray ; Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual ; Memorable stories based on timeless themes build legions of eager evangelists ; Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world ; Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz."--Publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Sachs, Jonah
- Dewey number
- 658.8/02
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415
- LC item number
- .S223 2012
- Literary form
- non fiction
- Nature of contents
- bibliography
- NLM call number
- HF 5415
- NLM item number
- S121w 2012
- http://library.link/vocab/subjectName
-
- Berlin
- Marketing
- Storytelling
- Consumers
- Social media
- Société de l'information
- Marketing
- Communication
- Internet
- Technologies de l'information et de la communication
- Politique de l'entreprise
- Aspects sociaux
- Aspects psychologiques
- Consumers
- Marketing
- Social media
- Storytelling
- Marketing
- Werbepsychologie
- Markenimage
- Unternehmen
- Soziale Software
- Werbesprache
- Marketing
- Personal Narratives as Topic
- Advertising as Topic
- Social Media
- Narration
- Anecdotes as Topic
- Label
- Winning the story wars : why those who tell--and live--the best stories will rule the future, Jonah Sachs
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Part one. The broken world of storytelling. The story wars are all around us -- The five deadly sins -- The myth gap -- Marketing's dark art -- Part two. Shaping the future. Interlude: a creation myth for marketers -- Tell the truth, part I: the art of empowerment marketing -- Basic training: identifying your values -- Tell the truth, part II: the hero's journey -- Basic training: designing your core story elements -- Be interesting: freaks, cheats, and familiars -- Basic training: generating your stories -- Live the truth
- Control code
- ocn744289992
- Dimensions
- 25 cm
- Extent
- viii, 264 pages
- Isbn
- 9781422143568
- Lccn
- 2011053284
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (Sirsi) i9781422143568
- (OCoLC)744289992
- Label
- Winning the story wars : why those who tell--and live--the best stories will rule the future, Jonah Sachs
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Part one. The broken world of storytelling. The story wars are all around us -- The five deadly sins -- The myth gap -- Marketing's dark art -- Part two. Shaping the future. Interlude: a creation myth for marketers -- Tell the truth, part I: the art of empowerment marketing -- Basic training: identifying your values -- Tell the truth, part II: the hero's journey -- Basic training: designing your core story elements -- Be interesting: freaks, cheats, and familiars -- Basic training: generating your stories -- Live the truth
- Control code
- ocn744289992
- Dimensions
- 25 cm
- Extent
- viii, 264 pages
- Isbn
- 9781422143568
- Lccn
- 2011053284
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (Sirsi) i9781422143568
- (OCoLC)744289992
Subject
- Aspects psychologiques
- Aspects sociaux
- Berlin, Senatsverwaltung für Stadtentwicklung und Umwelt | Kommunikation
- Communication
- Consumers -- Psychology
- Consumers -- Psychology
- Internet
- Markenimage
- Marketing
- Marketing
- Marketing
- Marketing -- Social aspects
- Marketing -- Social aspects
- Advertising as Topic
- Personal Narratives as Topic
- Politique de l'entreprise
- Social Media
- Social media
- Social media
- Société de l'information
- Soziale Software
- Storytelling -- Psychological aspects
- Storytelling -- Psychological aspects
- Technologies de l'information et de la communication
- Unternehmen
- Werbepsychologie
- Werbesprache
- Narration
- Anecdotes as Topic
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/Winning-the-story-wars--why-those-who-tell--and/ZRW30xwiOPM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/Winning-the-story-wars--why-those-who-tell--and/ZRW30xwiOPM/">Winning the story wars : why those who tell--and live--the best stories will rule the future, Jonah Sachs</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/Winning-the-story-wars--why-those-who-tell--and/ZRW30xwiOPM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/Winning-the-story-wars--why-those-who-tell--and/ZRW30xwiOPM/">Winning the story wars : why those who tell--and live--the best stories will rule the future, Jonah Sachs</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
