Coverart for item
The Resource Why we shop : emotional rewards and retail strategies, Jim Pooler

Why we shop : emotional rewards and retail strategies, Jim Pooler

Label
Why we shop : emotional rewards and retail strategies
Title
Why we shop
Title remainder
emotional rewards and retail strategies
Statement of responsibility
Jim Pooler
Creator
Subject
Language
eng
Summary
"For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today's retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after "urge to return" among certain shoppers, while others refuse to return an item even if it's flawed or doesn't fit? Pooler probes to the heart of today's complex shopper, providing valuable insights for retailers, advertisers, marketers, and consumers."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorDate
1951-
http://library.link/vocab/creatorName
Pooler, James A.
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.P66 2003
Literary form
non fiction
http://library.link/vocab/subjectName
  • Consumer behavior
  • Shopping
  • Retail trade
  • Aspect psychologique
  • Comportement du consommateur
  • Consumentengedrag
  • Magasinage
  • Winkelen
  • Consommateurs
  • Magasinage
  • Commerce de détail
  • Consumer behavior
  • Retail trade
  • Shopping
  • Winkelen
  • Consumentengedrag
  • Einkaufen
  • Einzelhandelsbetrieb
  • Kaufverhalten
  • Marketingstrategie
  • Psychologie
  • Verbraucher
  • Verbraucherverhalten
  • Aspect psychologique
  • Commerce de détail
  • Comportement du consommateur
  • Magasinage
  • Psychologie
  • Verbraucherverhalten
Label
Why we shop : emotional rewards and retail strategies, Jim Pooler
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
I: How shopping has changed -- Shopping outside the box -- The shopping information gap -- II: The reasons we shop today -- The mindset of shopping -- Motivations for shopping -- Shopping from the heart -- The passionate shopper -- Emotional rewards -- Shopping in the demographic stages of life -- III: The challenge for retailers -- The levels of retail need -- Retail strategies -- Internet retailing
Control code
ocm52347792
Dimensions
24 cm
Extent
206 pages
Isbn
9780275981723
Lccn
2003053625
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o52347792
  • (OCoLC)52347792
Label
Why we shop : emotional rewards and retail strategies, Jim Pooler
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
I: How shopping has changed -- Shopping outside the box -- The shopping information gap -- II: The reasons we shop today -- The mindset of shopping -- Motivations for shopping -- Shopping from the heart -- The passionate shopper -- Emotional rewards -- Shopping in the demographic stages of life -- III: The challenge for retailers -- The levels of retail need -- Retail strategies -- Internet retailing
Control code
ocm52347792
Dimensions
24 cm
Extent
206 pages
Isbn
9780275981723
Lccn
2003053625
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o52347792
  • (OCoLC)52347792

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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