The Resource When ads work : new proof that advertising triggers sales, John Philip Jones
When ads work : new proof that advertising triggers sales, John Philip Jones
Resource Information
The item When ads work : new proof that advertising triggers sales, John Philip Jones represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.This item is available to borrow from 1 library branch.
Resource Information
The item When ads work : new proof that advertising triggers sales, John Philip Jones represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This item is available to borrow from 1 library branch.
- Summary
- Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent
- Language
- eng
- Edition
- 2nd ed.
- Extent
- 1 online resource (xix, 209 pages)
- Contents
-
- The single-source breakthrough
- The short-term effect of advertising
- The rapid spread of pure single-source research
- How a short-term effect can turn into a medium-term one
- Keeping the brand in the window
- An interlude of successful advertising campaigns
- Advertising that works
- Advertising that stops working
- Advertising that works in some cases
- Advertising that does not work
- Penetration and purchase frequency
- From insight to action
- Smooth sales trends
- The history of single-source research
- The first quarter-century of single-source research
- The calculation of advertising intensity
- The leading 142 brands in the product categories covered in this research
- Isbn
- 9780765621719
- Label
- When ads work : new proof that advertising triggers sales
- Title
- When ads work
- Title remainder
- new proof that advertising triggers sales
- Statement of responsibility
- John Philip Jones
- Language
- eng
- Summary
- Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent
- Action
- digitized
- Cataloging source
- COO
- http://library.link/vocab/creatorName
- Jones, John Philip
- Dewey number
- 659.1
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5823
- LC item number
- .J719 2007
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Advertising
- Sales promotion
- Advertising
- Sales promotion
- BUSINESS & ECONOMICS
- Advertising
- Sales promotion
- Advertenties
- Verkooptechnieken
- Label
- When ads work : new proof that advertising triggers sales, John Philip Jones
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research
- Control code
- ocn169873525
- Dimensions
- unknown
- Edition
- 2nd ed.
- Extent
- 1 online resource (xix, 209 pages)
- Form of item
- online
- Isbn
- 9780765621719
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- Stock number
- 49DA5856-93AF-4C8D-BF69-78826124204C
- System control number
-
- (Sirsi) o169873525
- (OCoLC)169873525
- System details
- Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
- Label
- When ads work : new proof that advertising triggers sales, John Philip Jones
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research
- Control code
- ocn169873525
- Dimensions
- unknown
- Edition
- 2nd ed.
- Extent
- 1 online resource (xix, 209 pages)
- Form of item
- online
- Isbn
- 9780765621719
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- Stock number
- 49DA5856-93AF-4C8D-BF69-78826124204C
- System control number
-
- (Sirsi) o169873525
- (OCoLC)169873525
- System details
- Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/When-ads-work--new-proof-that-advertising/e1zZl4tMV9k/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/When-ads-work--new-proof-that-advertising/e1zZl4tMV9k/">When ads work : new proof that advertising triggers sales, John Philip Jones</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/When-ads-work--new-proof-that-advertising/e1zZl4tMV9k/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/When-ads-work--new-proof-that-advertising/e1zZl4tMV9k/">When ads work : new proof that advertising triggers sales, John Philip Jones</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
