Coverart for item
The Resource When ads work : new proof that advertising triggers sales, John Philip Jones

When ads work : new proof that advertising triggers sales, John Philip Jones

Label
When ads work : new proof that advertising triggers sales
Title
When ads work
Title remainder
new proof that advertising triggers sales
Statement of responsibility
John Philip Jones
Creator
Subject
Genre
Language
eng
Summary
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent
Action
digitized
Cataloging source
COO
http://library.link/vocab/creatorName
Jones, John Philip
Dewey number
659.1
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.J719 2007
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Sales promotion
  • Advertising
  • Sales promotion
  • BUSINESS & ECONOMICS
  • Advertising
  • Sales promotion
  • Advertenties
  • Verkooptechnieken
Label
When ads work : new proof that advertising triggers sales, John Philip Jones
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research
Control code
ocn169873525
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xix, 209 pages)
Form of item
online
Isbn
9780765621719
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
49DA5856-93AF-4C8D-BF69-78826124204C
System control number
  • (Sirsi) o169873525
  • (OCoLC)169873525
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
When ads work : new proof that advertising triggers sales, John Philip Jones
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research
Control code
ocn169873525
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xix, 209 pages)
Form of item
online
Isbn
9780765621719
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Reproduction note
Electronic reproduction.
Specific material designation
remote
Stock number
49DA5856-93AF-4C8D-BF69-78826124204C
System control number
  • (Sirsi) o169873525
  • (OCoLC)169873525
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
Processing Feedback ...