Coverart for item
The Resource What stays in Vegas : the world of personal data -- lifeblood of big business -- and the end of privacy as we know it, Adam Tanner

What stays in Vegas : the world of personal data -- lifeblood of big business -- and the end of privacy as we know it, Adam Tanner

Label
What stays in Vegas : the world of personal data -- lifeblood of big business -- and the end of privacy as we know it
Title
What stays in Vegas
Title remainder
the world of personal data -- lifeblood of big business -- and the end of privacy as we know it
Statement of responsibility
Adam Tanner
Creator
Subject
Genre
Language
eng
Summary
The greatest threat to privacy today is not the NSA, but American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they prefer to visit, who their favorite hostess might be, and exactly how to keep them coming back for more. Caesars' dogged data-gathering methods have been so successful that they have grown to become the world's largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that should make American consumers deeply uncomfortable
Cataloging source
DLC
http://library.link/vocab/creatorName
Tanner, Adam
Dewey number
338.7/617950973
Illustrations
illustrations
Index
index present
LC call number
HV6711
LC item number
.T36 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Caesars Entertainment Corporation
  • Ceasars Entertainment
  • Casinos
  • Casinos
  • Consumer profiling
  • Business intelligence
  • Privacy, Right of
  • Big data
  • Business ethics
  • BUSINESS & ECONOMICS / Marketing / Direct
  • LAW / Privacy
  • COMPUTERS / Internet / Security
Label
What stays in Vegas : the world of personal data -- lifeblood of big business -- and the end of privacy as we know it, Adam Tanner
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 297-302) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Spies -- What happens here, stays here? -- A Harvard professor comes to Vegas -- Loyalty -- Casino data gathering in action -- A celebrity, a private eye, and a hit man -- Dossiers on (virtually) everyone -- Direct marketing -- Recession -- The puzzle of your identity -- The hunt for a mystery woman -- Thousands of eyes -- Mugged -- Internet advertising -- Seeking the Goldilocks balance -- New frontiers in customer data -- Casino adventures in three cities -- Embracing outside data -- The not-so-enriching business of privacy -- Empowerment -- Appendix: Take control of your data
Control code
ocn869266801
Dimensions
25 cm
Edition
First edition.
Extent
xvii, 316 pages
Isbn
9781610394185
Lccn
2014019481
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40023995587
Other physical details
illustrations
System control number
  • (Sirsi) i9781610394185
  • (OCoLC)869266801
Label
What stays in Vegas : the world of personal data -- lifeblood of big business -- and the end of privacy as we know it, Adam Tanner
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 297-302) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Spies -- What happens here, stays here? -- A Harvard professor comes to Vegas -- Loyalty -- Casino data gathering in action -- A celebrity, a private eye, and a hit man -- Dossiers on (virtually) everyone -- Direct marketing -- Recession -- The puzzle of your identity -- The hunt for a mystery woman -- Thousands of eyes -- Mugged -- Internet advertising -- Seeking the Goldilocks balance -- New frontiers in customer data -- Casino adventures in three cities -- Embracing outside data -- The not-so-enriching business of privacy -- Empowerment -- Appendix: Take control of your data
Control code
ocn869266801
Dimensions
25 cm
Edition
First edition.
Extent
xvii, 316 pages
Isbn
9781610394185
Lccn
2014019481
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40023995587
Other physical details
illustrations
System control number
  • (Sirsi) i9781610394185
  • (OCoLC)869266801

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974000 -88.45785