The Resource Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan
Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan
Resource Information
The item Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.This item is available to borrow from 1 library branch.
Resource Information
The item Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This item is available to borrow from 1 library branch.
- Summary
-
- "Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more information, fresh examples and case studies, and new chapters on native advertising, video marketing, and the Internet of Things. Ryan deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. He will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve a competitive edge"--
- "The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike"--
- Language
- eng
- Edition
- Fourth edition.
- Extent
- xxxv, 424 pages
- Note
- Revised edition of the author's Understanding digital marketing, [2014]
- Isbn
- 9780749478438
- Label
- Understanding digital marketing : marketing strategies for engaging the digital generation
- Title
- Understanding digital marketing
- Title remainder
- marketing strategies for engaging the digital generation
- Statement of responsibility
- Damian Ryan
- Subject
-
- BUSINESS & ECONOMICS -- Marketing | General
- Business and Management
- Business and Management
- Digitalisierung
- Internet marketing
- Internet marketing
- BUSINESS & ECONOMICS -- Advertising & Promotion
- Online-Marketing
- Social Media
- Social media
- Social media
- Strategic planning
- Strategic planning
- Kundenbindung
- BUSINESS & ECONOMICS -- E-Commerce | Internet Marketing
- Language
- eng
- Summary
-
- "Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more information, fresh examples and case studies, and new chapters on native advertising, video marketing, and the Internet of Things. Ryan deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. He will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve a competitive edge"--
- "The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike"--
- Assigning source
-
- Provided by publisher
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Ryan, Damian
- Dewey number
- 658.8/72
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1265
- LC item number
- .R93 2017
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Internet marketing
- Social media
- Strategic planning
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Internet marketing
- Social media
- Strategic planning
- Digitalisierung
- Online-Marketing
- Social Media
- Kundenbindung
- Business and Management
- Business and Management
- Label
- Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan
- Note
- Revised edition of the author's Understanding digital marketing, [2014]
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- ocn956775308
- Dimensions
- 24 cm
- Edition
- Fourth edition.
- Extent
- xxxv, 424 pages
- Isbn
- 9780749478438
- Lccn
- 2016037268
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (Sirsi) i9780749478438
- (OCoLC)956775308
- Label
- Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan
- Note
- Revised edition of the author's Understanding digital marketing, [2014]
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- ocn956775308
- Dimensions
- 24 cm
- Edition
- Fourth edition.
- Extent
- xxxv, 424 pages
- Isbn
- 9780749478438
- Lccn
- 2016037268
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (Sirsi) i9780749478438
- (OCoLC)956775308
Subject
- BUSINESS & ECONOMICS -- Marketing | General
- Business and Management
- Business and Management
- Digitalisierung
- Internet marketing
- Internet marketing
- BUSINESS & ECONOMICS -- Advertising & Promotion
- Online-Marketing
- Social Media
- Social media
- Social media
- Strategic planning
- Strategic planning
- Kundenbindung
- BUSINESS & ECONOMICS -- E-Commerce | Internet Marketing
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/Understanding-digital-marketing--marketing/YPkx0O21NDU/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/Understanding-digital-marketing--marketing/YPkx0O21NDU/">Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
