Coverart for item
The Resource Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan

Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan

Label
Understanding digital marketing : marketing strategies for engaging the digital generation
Title
Understanding digital marketing
Title remainder
marketing strategies for engaging the digital generation
Statement of responsibility
Damian Ryan
Creator
Author
Subject
Language
eng
Summary
  • "Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more information, fresh examples and case studies, and new chapters on native advertising, video marketing, and the Internet of Things. Ryan deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. He will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve a competitive edge"--
  • "The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Ryan, Damian
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.R93 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Strategic planning
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet marketing
  • Social media
  • Strategic planning
  • Digitalisierung
  • Online-Marketing
  • Social Media
  • Kundenbindung
  • Business and Management
  • Business and Management
Label
Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan
Instantiates
Publication
Note
Revised edition of the author's Understanding digital marketing, [2014]
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn956775308
Dimensions
24 cm
Edition
Fourth edition.
Extent
xxxv, 424 pages
Isbn
9780749478438
Lccn
2016037268
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) i9780749478438
  • (OCoLC)956775308
Label
Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan
Publication
Note
Revised edition of the author's Understanding digital marketing, [2014]
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn956775308
Dimensions
24 cm
Edition
Fourth edition.
Extent
xxxv, 424 pages
Isbn
9780749478438
Lccn
2016037268
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) i9780749478438
  • (OCoLC)956775308

Library Locations

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