Coverart for item
The Resource Treasure hunt : inside the mind of the new global consumer, Michael J. Silverstein with John Butman

Treasure hunt : inside the mind of the new global consumer, Michael J. Silverstein with John Butman

Label
Treasure hunt : inside the mind of the new global consumer
Title
Treasure hunt
Title remainder
inside the mind of the new global consumer
Statement of responsibility
Michael J. Silverstein with John Butman
Creator
Contributor
Subject
Language
eng
Summary
A guide for companies on how to better understand their customers explains how today's middle-income consumers are more able and eager to obtain "new luxury" goods by making informed financial compromises elsewhere, in a guide that cites the successful marketing practices of top corporations
Cataloging source
DLC
http://library.link/vocab/creatorName
Silverstein, Michael J
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.S557 2006
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Butman, John
http://library.link/vocab/subjectName
  • Consumer behavior
  • Middle class
  • Comportement du consommateur
  • Demande de consommation
  • Dépenses de consommation
  • Aspects socio-économiques
  • Gestion d'entreprises
  • Analyse comparative
  • Pays développés
  • Consumer behavior
  • Middle class
  • Marketing
  • Consumentengedrag
  • Winkelen
  • Comportamiento del consumidor
  • Clase media
Label
Treasure hunt : inside the mind of the new global consumer, Michael J. Silverstein with John Butman
Link
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The bifurcating market -- The new middle-class consumer -- Cheap is good -- Spanning the poles -- All treasure, all the time -- When the calculus shifts -- In a pickle -- Nickels and dimes -- Left in the dust? -- Taking action
Control code
ocm67945675
Dimensions
24 cm
Extent
xviii, 267 pages
Isbn
9781591841234
Lccn
2006043548
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) o67945675
  • (OCoLC)67945675
Label
Treasure hunt : inside the mind of the new global consumer, Michael J. Silverstein with John Butman
Link
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The bifurcating market -- The new middle-class consumer -- Cheap is good -- Spanning the poles -- All treasure, all the time -- When the calculus shifts -- In a pickle -- Nickels and dimes -- Left in the dust? -- Taking action
Control code
ocm67945675
Dimensions
24 cm
Extent
xviii, 267 pages
Isbn
9781591841234
Lccn
2006043548
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) o67945675
  • (OCoLC)67945675

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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