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The Resource This business of music marketing & promotion, Tad Lathrop ; contributions by Jim Pettigrew, Jr

This business of music marketing & promotion, Tad Lathrop ; contributions by Jim Pettigrew, Jr

Label
This business of music marketing & promotion
Title
This business of music marketing & promotion
Statement of responsibility
Tad Lathrop ; contributions by Jim Pettigrew, Jr
Title variation
  • Music marketing & promotion
  • Music marketing and promotion
Creator
Contributor
Subject
Language
eng
Summary
The maxim in the music industry has always been "You can't make it on talent alone," and with This Business of Music Marketing & Promotion, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply-create a marketing plan, know your copyrights, be familiar with the laws of commerce-but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter ("Twenty-Five Profile-Building Ideas to Use Right Now"), which will help readers get a running start in the recording business. They'll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategles, and brand-new listings of information resources
Cataloging source
DLC
http://library.link/vocab/creatorName
Lathrop, Tad
Dewey number
780/.68/8
Illustrations
illustrations
Index
index present
LC call number
ML3790
LC item number
.L37 2003
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Pettigrew, Jim
http://library.link/vocab/subjectName
  • Music trade
  • Popular music
  • Sound recordings
  • Music trade
  • Popular music
  • Sound recordings
  • Musik
  • Vermarktung
  • Management
  • Popmusik
  • Sales-promotion
  • MUSIC TRADE - MARKETING
  • SOUND RECORDINGS - MARKETING
  • POPULAR MUSIC - WRITING AND PUBLISHING
Label
This business of music marketing & promotion, Tad Lathrop ; contributions by Jim Pettigrew, Jr
Link
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Selling music in the new entertainment marketplace -- Charting the corporate hitmaking process -- Previewing the total marketing program -- Defining the basic product and its audience -- Packaging the product -- Pricing, payouts, and profits -- Distributing through stores and their suppliers -- Direct marketing and non-store sales methods -- Distributing over the Internet -- Promoting the product: publicity -- Promoting the product: online techniques -- Promoting the product: radio, video, and television -- Promoting the product: sales incentives, live shows, and other methods -- Working the live performance market -- Expanding the marketing program -- Generating revenue from writing and publishing -- Marketing and promoting music in foreign countries -- Monitoring and managing the marketing program -- Twenty profile-building ideas to use right now -- Talking shop: interviews
Control code
ocm52919709
Dimensions
24 cm
Edition
Rev. & updated ed.
Extent
xii, 308 pages
Isbn
9780823077113
Lccn
2003106298
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) o52919709
  • (OCoLC)52919709
Label
This business of music marketing & promotion, Tad Lathrop ; contributions by Jim Pettigrew, Jr
Link
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Selling music in the new entertainment marketplace -- Charting the corporate hitmaking process -- Previewing the total marketing program -- Defining the basic product and its audience -- Packaging the product -- Pricing, payouts, and profits -- Distributing through stores and their suppliers -- Direct marketing and non-store sales methods -- Distributing over the Internet -- Promoting the product: publicity -- Promoting the product: online techniques -- Promoting the product: radio, video, and television -- Promoting the product: sales incentives, live shows, and other methods -- Working the live performance market -- Expanding the marketing program -- Generating revenue from writing and publishing -- Marketing and promoting music in foreign countries -- Monitoring and managing the marketing program -- Twenty profile-building ideas to use right now -- Talking shop: interviews
Control code
ocm52919709
Dimensions
24 cm
Edition
Rev. & updated ed.
Extent
xii, 308 pages
Isbn
9780823077113
Lccn
2003106298
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) o52919709
  • (OCoLC)52919709

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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