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The Resource The smarter screen : surprising ways to influence and improve online behavior, Shlomo Benartzi with Jonah Lehrer

The smarter screen : surprising ways to influence and improve online behavior, Shlomo Benartzi with Jonah Lehrer

Label
The smarter screen : surprising ways to influence and improve online behavior
Title
The smarter screen
Title remainder
surprising ways to influence and improve online behavior
Statement of responsibility
Shlomo Benartzi with Jonah Lehrer
Creator
Contributor
Author
Subject
Language
eng
Summary
  • "A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens, "--NoveList
  • Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Benartzi, Shlomo
Dewey number
658.8/342
Index
index present
LC call number
HF5415.32
LC item number
.B46 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Lehrer, Jonah
http://library.link/vocab/subjectName
  • Decision making
  • Consumer behavior
  • Internet
  • Neuroeconomics
  • Consumer behavior
  • Decision making
  • Internet
  • Neuroeconomics
  • Internet
  • Neuroökonomik
  • Verbraucherverhalten
Label
The smarter screen : surprising ways to influence and improve online behavior, Shlomo Benartzi with Jonah Lehrer
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 215-238) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools
Control code
ocn894540660
Dimensions
23 cm
Extent
viii, 248 pages
Isbn
9781591848325
Lccn
2015510308
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) i9781591847861
  • (OCoLC)894540660
Label
The smarter screen : surprising ways to influence and improve online behavior, Shlomo Benartzi with Jonah Lehrer
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 215-238) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools
Control code
ocn894540660
Dimensions
23 cm
Extent
viii, 248 pages
Isbn
9781591848325
Lccn
2015510308
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) i9781591847861
  • (OCoLC)894540660

Library Locations

    • Waubonsee: Aurora Downtown CampusBorrow it
      1st Floor 18 S. River St., Aurora, IL, 60506-4178, US
      41.7587304 -88.3172925
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