The Resource The small business bible : everything you need to know to succeed in your small business, Steven D. Strauss
The small business bible : everything you need to know to succeed in your small business, Steven D. Strauss
Resource Information
The item The small business bible : everything you need to know to succeed in your small business, Steven D. Strauss represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.This item is available to borrow from 1 library branch.
Resource Information
The item The small business bible : everything you need to know to succeed in your small business, Steven D. Strauss represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This item is available to borrow from 1 library branch.
- Summary
- "An updated third edition of the most comprehensive guide to small business success whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed"--Provided by publisher
- Language
- eng
- Edition
- 3rd ed.
- Extent
- xiii, 578 pages
- Note
- Includes index
- Contents
-
- In the beginning
- ch. 2
- Choosing the right business
- ch. 3
- Buying an existing business
- ch. 4
- Understanding your potential market
- ch. 5
- Calculating your start-up costs
- ch. 6
- About the author
- Writing a winning business plan
- ch. 7
- Structuring your business
- ch. 8
- Get your business funded
- ch. 9
- Getting help
- pt. II
- Opening up shop
- ch. 10
- Preface
- Location, location, location
- ch. 11
- Branding 101
- ch. 12
- Products and inventory
- ch. 13
- Savvy pricing strategies
- pt. III
- Franchises
- ch. 14
- Acknowledgments
- Selecting the right franchise
- ch. 15
- Secrets of franchise success
- pt. IV
- Home-based businesses
- ch. 16
- The home-based business
- ch. 17
- Successful home-based business strategies
- pt. V
- Sec. I.
- Business on a shoestring
- ch. 18
- The shoestring entrepreneur
- ch. 19.
- Marketing on a shoestring
- Starting your business
- pt. I
- Genesis
- ch. 1
- ch. 22
- The New consumer
- pt. II
- Money
- ch. 23
- Accounting ease
- ch. 24
- Making a profit
- ch. 25
- Insurance
- Sec. II
- ch. 26
- Get a handle on taxes
- pt. III
- Management
- ch. 27
- Hiring and firing
- ch. 28
- Pay and benefits
- ch. 29
- Training and motivating your staff
- Running your business
- ch. 30
- Exemplary customer service
- ch. 31
- Negotiate like a lawyer
- ch. 32
- Legal-ease I
- ch. 33
- Legal-ease II
- pt. IV
- Technology
- pt. I
- ch. 34
- Managing your technology
- ch. 35
- Mobility I: small office mobility
- ch. 36
- Mobility II: mobile mania
- ch. 37
- Small business software
- Sec. III
- Growing your business
- Small business in the twenty-first century
- pt. I
- Advertising and marketing
- ch. 38
- Basic advertising strategies
- ch. 39
- Marketing muscle
- ch. 40
- Advanced marketing and advertising
- pt. II
- Your website
- ch. 20
- ch. 41
- Creating your website
- ch. 42
- E-business essentials
- ch. 43
- Advanced E-marketing
- pt. III
- Social media
- ch. 44
- Social media overview
- Our flat world
- ch. 21
- The Green business
- ch. 49
- Groupon and other deal-of-the-day websites
- pt. IV
- Growth strategies
- ch. 50
- Developing new channels and multiple profit centers
- ch. 51
- Secrets of sales superstars
- ch. 52
- Small to big
- ch. 45
- ch. 53
- Exodus
- pt. V
- Strategies for small business success
- ch. 54
- Small business success secrets
- ch. 55
- The Visionary small business
- Appendix
- A How I became an entrepreneur
- Facebook for business
- Appendix B
- Sample business plan
- ch. 46
- Twitter and you
- ch. 47
- Link in with Linkedln
- ch. 48
- Videos and YouTube
- Isbn
- 9781118135945
- Label
- The small business bible : everything you need to know to succeed in your small business
- Title
- The small business bible
- Title remainder
- everything you need to know to succeed in your small business
- Statement of responsibility
- Steven D. Strauss
- Subject
-
- Klein- und Mittelbetrieb
- Management
- New business enterprises
- New business enterprises -- United States
- BUSINESS & ECONOMICS -- Entrepreneurship
- Small business -- Management
- Small business -- United States -- Finance
- Small business -- United States -- Management
- United States
- Small business -- Finance
- Language
- eng
- Summary
- "An updated third edition of the most comprehensive guide to small business success whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed"--Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1958-
- http://library.link/vocab/creatorName
- Strauss, Steven D.
- Dewey number
- 658.02/2
- Index
- index present
- LC call number
- HD62.7
- LC item number
- .S875 2012
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Small business
- Small business
- New business enterprises
- BUSINESS & ECONOMICS
- New business enterprises
- Small business
- Small business
- United States
- Klein- und Mittelbetrieb
- Management
- Small business
- Small business
- New business enterprises
- Label
- The small business bible : everything you need to know to succeed in your small business, Steven D. Strauss
- Note
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- In the beginning
- ch. 2
- Choosing the right business
- ch. 3
- Buying an existing business
- ch. 4
- Understanding your potential market
- ch. 5
- Calculating your start-up costs
- ch. 6
- About the author
- Writing a winning business plan
- ch. 7
- Structuring your business
- ch. 8
- Get your business funded
- ch. 9
- Getting help
- pt. II
- Opening up shop
- ch. 10
- Preface
- Location, location, location
- ch. 11
- Branding 101
- ch. 12
- Products and inventory
- ch. 13
- Savvy pricing strategies
- pt. III
- Franchises
- ch. 14
- Acknowledgments
- Selecting the right franchise
- ch. 15
- Secrets of franchise success
- pt. IV
- Home-based businesses
- ch. 16
- The home-based business
- ch. 17
- Successful home-based business strategies
- pt. V
- Sec. I.
- Business on a shoestring
- ch. 18
- The shoestring entrepreneur
- ch. 19.
- Marketing on a shoestring
- Starting your business
- pt. I
- Genesis
- ch. 1
- ch. 22
- The New consumer
- pt. II
- Money
- ch. 23
- Accounting ease
- ch. 24
- Making a profit
- ch. 25
- Insurance
- Sec. II
- ch. 26
- Get a handle on taxes
- pt. III
- Management
- ch. 27
- Hiring and firing
- ch. 28
- Pay and benefits
- ch. 29
- Training and motivating your staff
- Running your business
- ch. 30
- Exemplary customer service
- ch. 31
- Negotiate like a lawyer
- ch. 32
- Legal-ease I
- ch. 33
- Legal-ease II
- pt. IV
- Technology
- pt. I
- ch. 34
- Managing your technology
- ch. 35
- Mobility I: small office mobility
- ch. 36
- Mobility II: mobile mania
- ch. 37
- Small business software
- Sec. III
- Growing your business
- Small business in the twenty-first century
- pt. I
- Advertising and marketing
- ch. 38
- Basic advertising strategies
- ch. 39
- Marketing muscle
- ch. 40
- Advanced marketing and advertising
- pt. II
- Your website
- ch. 20
- ch. 41
- Creating your website
- ch. 42
- E-business essentials
- ch. 43
- Advanced E-marketing
- pt. III
- Social media
- ch. 44
- Social media overview
- Our flat world
- ch. 21
- The Green business
- ch. 49
- Groupon and other deal-of-the-day websites
- pt. IV
- Growth strategies
- ch. 50
- Developing new channels and multiple profit centers
- ch. 51
- Secrets of sales superstars
- ch. 52
- Small to big
- ch. 45
- ch. 53
- Exodus
- pt. V
- Strategies for small business success
- ch. 54
- Small business success secrets
- ch. 55
- The Visionary small business
- Appendix
- A How I became an entrepreneur
- Facebook for business
- Appendix B
- Sample business plan
- ch. 46
- Twitter and you
- ch. 47
- Link in with Linkedln
- ch. 48
- Videos and YouTube
- Control code
- ocn757935841
- Dimensions
- 23 cm
- Edition
- 3rd ed.
- Extent
- xiii, 578 pages
- Isbn
- 9781118135945
- Lccn
- 2011042848
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
-
- (Sirsi) i9781118135945
- (OCoLC)757935841
- Label
- The small business bible : everything you need to know to succeed in your small business, Steven D. Strauss
- Note
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- In the beginning
- ch. 2
- Choosing the right business
- ch. 3
- Buying an existing business
- ch. 4
- Understanding your potential market
- ch. 5
- Calculating your start-up costs
- ch. 6
- About the author
- Writing a winning business plan
- ch. 7
- Structuring your business
- ch. 8
- Get your business funded
- ch. 9
- Getting help
- pt. II
- Opening up shop
- ch. 10
- Preface
- Location, location, location
- ch. 11
- Branding 101
- ch. 12
- Products and inventory
- ch. 13
- Savvy pricing strategies
- pt. III
- Franchises
- ch. 14
- Acknowledgments
- Selecting the right franchise
- ch. 15
- Secrets of franchise success
- pt. IV
- Home-based businesses
- ch. 16
- The home-based business
- ch. 17
- Successful home-based business strategies
- pt. V
- Sec. I.
- Business on a shoestring
- ch. 18
- The shoestring entrepreneur
- ch. 19.
- Marketing on a shoestring
- Starting your business
- pt. I
- Genesis
- ch. 1
- ch. 22
- The New consumer
- pt. II
- Money
- ch. 23
- Accounting ease
- ch. 24
- Making a profit
- ch. 25
- Insurance
- Sec. II
- ch. 26
- Get a handle on taxes
- pt. III
- Management
- ch. 27
- Hiring and firing
- ch. 28
- Pay and benefits
- ch. 29
- Training and motivating your staff
- Running your business
- ch. 30
- Exemplary customer service
- ch. 31
- Negotiate like a lawyer
- ch. 32
- Legal-ease I
- ch. 33
- Legal-ease II
- pt. IV
- Technology
- pt. I
- ch. 34
- Managing your technology
- ch. 35
- Mobility I: small office mobility
- ch. 36
- Mobility II: mobile mania
- ch. 37
- Small business software
- Sec. III
- Growing your business
- Small business in the twenty-first century
- pt. I
- Advertising and marketing
- ch. 38
- Basic advertising strategies
- ch. 39
- Marketing muscle
- ch. 40
- Advanced marketing and advertising
- pt. II
- Your website
- ch. 20
- ch. 41
- Creating your website
- ch. 42
- E-business essentials
- ch. 43
- Advanced E-marketing
- pt. III
- Social media
- ch. 44
- Social media overview
- Our flat world
- ch. 21
- The Green business
- ch. 49
- Groupon and other deal-of-the-day websites
- pt. IV
- Growth strategies
- ch. 50
- Developing new channels and multiple profit centers
- ch. 51
- Secrets of sales superstars
- ch. 52
- Small to big
- ch. 45
- ch. 53
- Exodus
- pt. V
- Strategies for small business success
- ch. 54
- Small business success secrets
- ch. 55
- The Visionary small business
- Appendix
- A How I became an entrepreneur
- Facebook for business
- Appendix B
- Sample business plan
- ch. 46
- Twitter and you
- ch. 47
- Link in with Linkedln
- ch. 48
- Videos and YouTube
- Control code
- ocn757935841
- Dimensions
- 23 cm
- Edition
- 3rd ed.
- Extent
- xiii, 578 pages
- Isbn
- 9781118135945
- Lccn
- 2011042848
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
-
- (Sirsi) i9781118135945
- (OCoLC)757935841
Subject
- Klein- und Mittelbetrieb
- Management
- New business enterprises
- New business enterprises -- United States
- BUSINESS & ECONOMICS -- Entrepreneurship
- Small business -- Management
- Small business -- United States -- Finance
- Small business -- United States -- Management
- United States
- Small business -- Finance
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