Coverart for item
The Resource The search : how Google and its rivals rewrote the rules of business and transformed our culture, John Battelle

The search : how Google and its rivals rewrote the rules of business and transformed our culture, John Battelle

Label
The search : how Google and its rivals rewrote the rules of business and transformed our culture
Title
The search
Title remainder
how Google and its rivals rewrote the rules of business and transformed our culture
Statement of responsibility
John Battelle
Title variation
Google and its rivals changed everything
Creator
Subject
Language
eng
Summary
[In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.-http://www.booksinprint.com
Cataloging source
DLC
http://library.link/vocab/creatorDate
1965-
http://library.link/vocab/creatorName
Battelle, John
Dewey number
338.7/6102504/0973
Illustrations
illustrations
Index
index present
LC call number
HD9696.8.U64
LC item number
G663 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Google (Firm)
  • Google (Firm.)
  • Google (Firme)
  • Google (Firm)
  • Google Inc
  • Internet industry
  • Web search engines
  • Internet searching
  • Information society
  • Internet
  • Société informatisée
  • Moteurs de recherche sur Internet
  • Recherche sur Internet
  • Information society
  • Internet industry
  • Internet searching
  • Web search engines
  • United States
  • Informatiemaatschappij
  • Search engines
  • Google
  • Electronic Commerce
  • Web Services
  • Suchmaschine
  • Informationsgesellschaft
  • New Economy
  • Gesellschaft
  • Entwicklung
  • World Wide Web
  • Google
Label
The search : how Google and its rivals rewrote the rules of business and transformed our culture, John Battelle
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 287-299) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The database of intentions -- Who, what, where, why, when? and how (much)? -- Search before Google is born -- Google -- A billion dollars, one nickel at a time: the Internet gets a new subsiness model -- Google 2000-2004: zero to $3 billion in five years -- The search economy -- Search, privacy, government, and evil -- Google goes public -- Google today, Google tomorrow -- Perfect search
Control code
ocm60323156
Dimensions
24 cm
Extent
311 pages
Isbn
9781591840886
Lccn
2005047538
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) o60323156
  • (OCoLC)60323156
Label
The search : how Google and its rivals rewrote the rules of business and transformed our culture, John Battelle
Link
Publication
Bibliography note
Includes bibliographical references (pages 287-299) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The database of intentions -- Who, what, where, why, when? and how (much)? -- Search before Google is born -- Google -- A billion dollars, one nickel at a time: the Internet gets a new subsiness model -- Google 2000-2004: zero to $3 billion in five years -- The search economy -- Search, privacy, government, and evil -- Google goes public -- Google today, Google tomorrow -- Perfect search
Control code
ocm60323156
Dimensions
24 cm
Extent
311 pages
Isbn
9781591840886
Lccn
2005047538
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) o60323156
  • (OCoLC)60323156

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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