Coverart for item
The Resource The next big thing : spotting and forecasting consumer trends for profit, William Higham

The next big thing : spotting and forecasting consumer trends for profit, William Higham

Label
The next big thing : spotting and forecasting consumer trends for profit
Title
The next big thing
Title remainder
spotting and forecasting consumer trends for profit
Statement of responsibility
William Higham
Creator
Subject
Genre
Language
eng
Summary
The Next Big Thing reveals how trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable readers to anticipate, prepare for and benefit from trends
Cataloging source
N$T
http://library.link/vocab/creatorName
Higham, William
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.H54 2009eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Consumer behavior
  • New products
  • Sales forecasting
  • Consumer behavior
  • New products
  • Sales forecasting
  • BUSINESS & ECONOMICS
  • Consumer behavior
  • New products
  • Sales forecasting
Label
The next big thing : spotting and forecasting consumer trends for profit, William Higham
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice
Control code
ocn496123165
Dimensions
unknown
Extent
1 online resource (ix, 261 pages)
File format
unknown
Form of item
online
Isbn
9780749458430
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
  • CL0500000204
  • B8003A9D-3E29-4966-8769-8120EFCD3BDA
System control number
  • (Sirsi) o496123165
  • (OCoLC)496123165
Label
The next big thing : spotting and forecasting consumer trends for profit, William Higham
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice
Control code
ocn496123165
Dimensions
unknown
Extent
1 online resource (ix, 261 pages)
File format
unknown
Form of item
online
Isbn
9780749458430
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
  • CL0500000204
  • B8003A9D-3E29-4966-8769-8120EFCD3BDA
System control number
  • (Sirsi) o496123165
  • (OCoLC)496123165

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974000 -88.45785
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