The Resource The next big thing : spotting and forecasting consumer trends for profit, William Higham
The next big thing : spotting and forecasting consumer trends for profit, William Higham
Resource Information
The item The next big thing : spotting and forecasting consumer trends for profit, William Higham represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.This item is available to borrow from 1 library branch.
Resource Information
The item The next big thing : spotting and forecasting consumer trends for profit, William Higham represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This item is available to borrow from 1 library branch.
- Summary
- The Next Big Thing reveals how trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable readers to anticipate, prepare for and benefit from trends
- Language
- eng
- Extent
- 1 online resource (ix, 261 pages)
- Contents
-
- The importance of trends
- The relevance of trends
- The impact of trends
- The benefit of trends
- The three is
- Preparation
- In-house insights : creating the right environment for trend analysis
- Outsourcing insights
- How trends start
- Trend typologies
- Where trends occur
- Trends versus fads
- What to look for
- Statistical data
- Observational data
- Media monitoring
- How trends spread
- Active trend drivers
- Passive trend drivers
- Predicting trends
- Convincing the company
- Determining strategy
- What's in it for me?
- Theory into practice
- Isbn
- 9780749458430
- Label
- The next big thing : spotting and forecasting consumer trends for profit
- Title
- The next big thing
- Title remainder
- spotting and forecasting consumer trends for profit
- Statement of responsibility
- William Higham
- Language
- eng
- Summary
- The Next Big Thing reveals how trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable readers to anticipate, prepare for and benefit from trends
- Cataloging source
- N$T
- http://library.link/vocab/creatorName
- Higham, William
- Dewey number
- 658.8/342
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.32
- LC item number
- .H54 2009eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Consumer behavior
- New products
- Sales forecasting
- Consumer behavior
- New products
- Sales forecasting
- BUSINESS & ECONOMICS
- Consumer behavior
- New products
- Sales forecasting
- Label
- The next big thing : spotting and forecasting consumer trends for profit, William Higham
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice
- Control code
- ocn496123165
- Dimensions
- unknown
- Extent
- 1 online resource (ix, 261 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9780749458430
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
-
- CL0500000204
- B8003A9D-3E29-4966-8769-8120EFCD3BDA
- System control number
-
- (Sirsi) o496123165
- (OCoLC)496123165
- Label
- The next big thing : spotting and forecasting consumer trends for profit, William Higham
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The importance of trends -- The relevance of trends -- The impact of trends -- The benefit of trends -- The three is -- Preparation -- In-house insights : creating the right environment for trend analysis -- Outsourcing insights -- How trends start -- Trend typologies -- Where trends occur -- Trends versus fads -- What to look for -- Statistical data -- Observational data -- Media monitoring -- How trends spread -- Active trend drivers -- Passive trend drivers -- Predicting trends -- Convincing the company -- Determining strategy -- What's in it for me? -- Theory into practice
- Control code
- ocn496123165
- Dimensions
- unknown
- Extent
- 1 online resource (ix, 261 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9780749458430
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
-
- CL0500000204
- B8003A9D-3E29-4966-8769-8120EFCD3BDA
- System control number
-
- (Sirsi) o496123165
- (OCoLC)496123165
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/The-next-big-thing--spotting-and-forecasting/m6vg2Ae3CdQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/The-next-big-thing--spotting-and-forecasting/m6vg2Ae3CdQ/">The next big thing : spotting and forecasting consumer trends for profit, William Higham</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/The-next-big-thing--spotting-and-forecasting/m6vg2Ae3CdQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/The-next-big-thing--spotting-and-forecasting/m6vg2Ae3CdQ/">The next big thing : spotting and forecasting consumer trends for profit, William Higham</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
