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The Resource The new maximarketing, Stan Rapp, Thomas L. Collins

The new maximarketing, Stan Rapp, Thomas L. Collins

Label
The new maximarketing
Title
The new maximarketing
Statement of responsibility
Stan Rapp, Thomas L. Collins
Creator
Contributor
Subject
Language
eng
Summary
"The three books coauthored by Stan Rapp and Thomas L. Collins - MaxiMarketing, The Great Marketing Turnaround, and Beyond MaxiMarketing: Success Secrets of the MaxiMarketing Winners - spotlighted the revolutionary shift from mass marketing to the new individualized marketing. In various editions, more than 350,000 copies have influenced a new generation of marketers around the world." "Now, 10 years after the appearance of MaxiMarketing, the first book to predict the marketing landscape of the '90s, The New MaxiMarketing is here. The authors have produced a timely, totally revised guide to what works and what doesn't work in the Information Economy - not only in America but for large and small companies worldwide." "To address how far we have come in the decade since MaxiMarketing first appeared, the authors have rethought, refined, modified, and added to their entire system. The New MaxiMarketing is fresh and contemporary - looking at where marketing has been, where it is now, and where it is going in the electronic marketplace of tomorrow. It provides practical guidance for transforming your advertising, promotion, and marketing strategy to take advantage of today's instantaneous communication and unlimited access to information." "Pooling their decades of experience on the firing line, the authors illustrate with scores of examples what matters most in marketing today. They take you step by step from maximized target selection to maximized advertising impact, maximized promotion results, maximized prospect involvement, and maximized customer cultivation. Plus, you'll discover where it's all heading - from the pros and cons of marketing on Internet websites to making the most of CD-ROMs, videocassettes-by-mail, electronic couponing, Faxback, and new applications of traditional media."--BOOK JACKET
Cataloging source
DLC
http://library.link/vocab/creatorName
Rapp, Stan
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.R3255 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Collins, Thomas L
http://library.link/vocab/subjectName
  • Marketing
  • Advertising
  • Sales promotion
  • Advertising
  • Marketing
  • Sales promotion
  • Marketing
  • Advertenties
  • Informatiemaatschappij
  • Mercadotecnia
  • Publicidad
  • Promoción de ventas
Label
The new maximarketing, Stan Rapp, Thomas L. Collins
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 313-319) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 43
  • Chapter 4.
  • Maximized Media Exploration: The New Embarrassment of Riches
  • 73
  • Chapter 5.
  • Maximized Accountability: The Search for Making Advertising Truly Accountable
  • 115
  • Chapter 6.
  • Maximized Advertising Impact: Appealing to the Whole Brain to Build a Brand
  • 143
  • Chapter 1.
  • Chapter 7.
  • Maximized Promotion Results: Finding a Better Way in the Information Age
  • 169
  • Chapter 8.
  • Maximized Prospect Involvement: Building a Bridge Between the Advertising and the Sale
  • 209
  • Chapter 9.
  • Maximized Customer Cultivation: Using Your Database to Forge Lasting, Profitable Relationships
  • 249
  • Chapter 10.
  • Problems and Challenges in Today's Marketplace
  • The MaxiMarketing of Today and Tomorrow
  • 289
  • 1
  • Chapter 2.
  • The Essence of the MaxiMarketing Solution
  • 23
  • Chapter 3.
  • Maximized Target Selection: Finding Your Best Prospects and Customers
Control code
ocm33008535
Dimensions
24 cm
Extent
xx, 330 pages
Isbn
9780071146708
Lccn
95037007
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) o33008535
  • (OCoLC)33008535
Label
The new maximarketing, Stan Rapp, Thomas L. Collins
Publication
Bibliography note
Includes bibliographical references (pages 313-319) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 43
  • Chapter 4.
  • Maximized Media Exploration: The New Embarrassment of Riches
  • 73
  • Chapter 5.
  • Maximized Accountability: The Search for Making Advertising Truly Accountable
  • 115
  • Chapter 6.
  • Maximized Advertising Impact: Appealing to the Whole Brain to Build a Brand
  • 143
  • Chapter 1.
  • Chapter 7.
  • Maximized Promotion Results: Finding a Better Way in the Information Age
  • 169
  • Chapter 8.
  • Maximized Prospect Involvement: Building a Bridge Between the Advertising and the Sale
  • 209
  • Chapter 9.
  • Maximized Customer Cultivation: Using Your Database to Forge Lasting, Profitable Relationships
  • 249
  • Chapter 10.
  • Problems and Challenges in Today's Marketplace
  • The MaxiMarketing of Today and Tomorrow
  • 289
  • 1
  • Chapter 2.
  • The Essence of the MaxiMarketing Solution
  • 23
  • Chapter 3.
  • Maximized Target Selection: Finding Your Best Prospects and Customers
Control code
ocm33008535
Dimensions
24 cm
Extent
xx, 330 pages
Isbn
9780071146708
Lccn
95037007
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) o33008535
  • (OCoLC)33008535

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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