Coverart for item
The Resource The long tail : why the future of business is selling less of more, Chris Anderson

The long tail : why the future of business is selling less of more, Chris Anderson

Label
The long tail : why the future of business is selling less of more
Title
The long tail
Title remainder
why the future of business is selling less of more
Statement of responsibility
Chris Anderson
Creator
Subject
Language
eng
Summary
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Anderson, Chris
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.127
LC item number
.A54 2006
Literary form
non fiction
Nature of contents
bibliography
NLM call number
HF 5415.127
NLM item number
A545L 2006
Series statement
Professional Development Collection
http://library.link/vocab/subjectName
  • Market segmentation
  • Internet marketing
  • Marketing
  • Internet marketing
  • Market segmentation
  • Marketing
  • Marktnische
  • Online-Marketing
  • Telemarketing
  • Internet
  • Marknadsföring via Internet
  • Segmentación del mercado
  • Mercadotecnia por Internet
  • Mercadotecnia
  • Internet
  • Marketing
  • Advertising as Topic
  • Commerce
  • Technology
  • Interplanetary dust
Label
The long tail : why the future of business is selling less of more, Chris Anderson
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 227-230) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 4.
  • The three forces of the long tail
  • 5.
  • The new procedures
  • 6.
  • The new markets
  • 7.
  • The new tastemakers
  • 8.
  • Long tail economics
  • Acknowledgments
  • 9.
  • The short head
  • 10.
  • The paradise of choice
  • 11.
  • Niche culture
  • 12.
  • The infinite screen
  • 13.
  • Beyond entertainment
  • Introduction
  • 14.
  • Long tail rules
  • Coda : tomorrow's tail
  • Notes on sources and further reading
  • Index
  • 1.
  • The long tail
  • 2.
  • The rise and fall of the hit
  • 3.
  • A short history of the long tail
Control code
ocm65187392
Dimensions
25 cm.
Edition
1st ed.
Extent
xii, 238 pages
Isbn
9781401308605
Lccn
2006043378
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
  • 435548871
  • 9781401302375
Other physical details
illustrations
Specific material designation
regular print
System control number
  • (Sirsi) o65187392
  • (OCoLC)65187392
Label
The long tail : why the future of business is selling less of more, Chris Anderson
Link
Publication
Bibliography note
Includes bibliographical references (pages 227-230) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 4.
  • The three forces of the long tail
  • 5.
  • The new procedures
  • 6.
  • The new markets
  • 7.
  • The new tastemakers
  • 8.
  • Long tail economics
  • Acknowledgments
  • 9.
  • The short head
  • 10.
  • The paradise of choice
  • 11.
  • Niche culture
  • 12.
  • The infinite screen
  • 13.
  • Beyond entertainment
  • Introduction
  • 14.
  • Long tail rules
  • Coda : tomorrow's tail
  • Notes on sources and further reading
  • Index
  • 1.
  • The long tail
  • 2.
  • The rise and fall of the hit
  • 3.
  • A short history of the long tail
Control code
ocm65187392
Dimensions
25 cm.
Edition
1st ed.
Extent
xii, 238 pages
Isbn
9781401308605
Lccn
2006043378
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
  • 435548871
  • 9781401302375
Other physical details
illustrations
Specific material designation
regular print
System control number
  • (Sirsi) o65187392
  • (OCoLC)65187392

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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