Coverart for item
The Resource The great American blow-up : puffery in advertising and selling, Ivan L. Preston

The great American blow-up : puffery in advertising and selling, Ivan L. Preston

Label
The great American blow-up : puffery in advertising and selling
Title
The great American blow-up
Title remainder
puffery in advertising and selling
Statement of responsibility
Ivan L. Preston
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1931-
http://library.link/vocab/creatorName
Preston, Ivan L.
Dewey number
659.1
Index
index present
LC call number
HF5813.U6
LC item number
P68 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Selling
  • Advertising laws
  • Advertising
  • Advertising laws
  • Selling
  • United States
  • Reclame
  • Werbung
  • Recht
  • Geschichte
  • USA
Label
The great American blow-up : puffery in advertising and selling, Ivan L. Preston
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 197-227) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated
Control code
ocm34583843
Dimensions
24 cm
Edition
Rev. ed.
Extent
viii, 243 pages
Isbn
9780299152543
Lccn
96008273
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) o34583843
  • (OCoLC)34583843
Label
The great American blow-up : puffery in advertising and selling, Ivan L. Preston
Link
Publication
Bibliography note
Includes bibliographical references (pages 197-227) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated
Control code
ocm34583843
Dimensions
24 cm
Edition
Rev. ed.
Extent
viii, 243 pages
Isbn
9780299152543
Lccn
96008273
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) o34583843
  • (OCoLC)34583843

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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