Coverart for item
The Resource The daily you : how the new advertising industry is defining your identity and your worth, Joseph Turow

The daily you : how the new advertising industry is defining your identity and your worth, Joseph Turow

Label
The daily you : how the new advertising industry is defining your identity and your worth
Title
The daily you
Title remainder
how the new advertising industry is defining your identity and your worth
Statement of responsibility
Joseph Turow
Creator
Subject
Language
eng
Summary
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me, and it is one we experience now in many ways and on a daily basis. But, as the author shows, the customized media environment we inhabit today reflects diminished, not enhanced consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. It is clearly not being customized by and for consumers themselves. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, depending on the category to which you are assigned, how does that affect the array of choices, and what you see and do online? Drawing on research, including interviews with industry insiders, this book shows how advertisers have come to wield such power over individuals and media outlets, and what can be done to stop it
Cataloging source
DLC
http://library.link/vocab/creatorName
Turow, Joseph
Dewey number
659.1
Index
index present
LC call number
HF5415.32
LC item number
.T945 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Consumer profiling
  • Marketing
  • Customer services
  • Advertising
  • Advertising
  • Consumer profiling
  • Customer services
  • Marketing
  • Online-Werbung
  • Verbraucherforschung
  • Internet
  • Customer relations
  • Marketing
  • Customer services
  • Advertising
  • Reklam
  • Marknadsföring
  • Konsumenter
  • Tekniska innovationer
  • Identitet (psykologi)
  • Perfilación del consumidor
  • Mercadotecnia
  • Servicios al cliente
  • Publicidad
Label
The daily you : how the new advertising industry is defining your identity and your worth, Joseph Turow
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 201-219) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The power under the hood -- Clicks and cookies -- A new advertising food chain -- Targets or waste -- Their masters' voices -- The long click -- Beyond the "creep" factor
Control code
ocn711045661
Dimensions
24 cm
Extent
xi, 234 pages
Isbn
9780300188011
Lccn
2011028202
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Specific material designation
regular print
System control number
  • (Sirsi) o711045661
  • (OCoLC)711045661
Label
The daily you : how the new advertising industry is defining your identity and your worth, Joseph Turow
Publication
Bibliography note
Includes bibliographical references (pages 201-219) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The power under the hood -- Clicks and cookies -- A new advertising food chain -- Targets or waste -- Their masters' voices -- The long click -- Beyond the "creep" factor
Control code
ocn711045661
Dimensions
24 cm
Extent
xi, 234 pages
Isbn
9780300188011
Lccn
2011028202
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Specific material designation
regular print
System control number
  • (Sirsi) o711045661
  • (OCoLC)711045661

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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