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The Resource The conquest of cool : business culture, counterculture, and the rise of hip consumerism, Thomas Frank

The conquest of cool : business culture, counterculture, and the rise of hip consumerism, Thomas Frank

Creator
Summary
While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing new study, Thomas Frank shows how the youthful revolutionaries were joined - and even anticipated by - such unlikely allies as the advertising industry and the men's clothing business. In both areas, each having also been an important pillar of fifties conservatism, the utopian, complacent surface of postwar consumerism was smashed by a new breed of admen and manufacturers who openly addressed public distrust of their industries, who recognized the absurdity of consumer society, who made war on conformity, and who finally settled on youth rebellion and counterculture as the symbol of choice for their new marketing vision. The Conquest of Cool is a thorough history of advertising as well as an incisive commentary on the evolution of a peculiarly American sensibility, the pervasive co-optation that defines today's hip commercial culture. By studying the devices and institutions of co-optation rather than those of resistance, Frank offers a picture of the 1960s that differs dramatically from the accounts of youth rebellion and sell-out that have become so familiar over the years. The Conquest of Cool forsakes the stories of campus and bohemia to follow the Dodge Rebellion, chronicle the Pepsi Generation, and recount the Peacock Revolution - by so doing, it raises important new questions about the culture of that most celebrated and maligned decade
Language
eng
Work
Publication
Extent
xii, 287 pages, [19] pages of plates
Contents
  • A cultural perpetual motion machine : management theory and consumer revolution in the 1960s
  • Buttoned down : high modernism on Madison Avenue
  • Advertising as cultural criticism : Bill Bernbach versus the mass society
  • Three rebels : advertising narratives of the sixties
  • "How do we break these conformists of their conformity?" : creativity conquers all
  • Think young : youth culture and creativity
  • The varieties of hip : advertisements of the 1960s
  • Carnival and cola : hip versus square in the cola wars
  • Fashion and flexibility
  • Hip and obsolescence
  • Hip as official capitalist style
Isbn
9780226260129
Link
Instance
Label
The conquest of cool : business culture, counterculture, and the rise of hip consumerism
Title
The conquest of cool
Title remainder
business culture, counterculture, and the rise of hip consumerism
Statement of responsibility
Thomas Frank
Creator
Subject
Genre
Language
eng
Summary
While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing new study, Thomas Frank shows how the youthful revolutionaries were joined - and even anticipated by - such unlikely allies as the advertising industry and the men's clothing business. In both areas, each having also been an important pillar of fifties conservatism, the utopian, complacent surface of postwar consumerism was smashed by a new breed of admen and manufacturers who openly addressed public distrust of their industries, who recognized the absurdity of consumer society, who made war on conformity, and who finally settled on youth rebellion and counterculture as the symbol of choice for their new marketing vision. The Conquest of Cool is a thorough history of advertising as well as an incisive commentary on the evolution of a peculiarly American sensibility, the pervasive co-optation that defines today's hip commercial culture. By studying the devices and institutions of co-optation rather than those of resistance, Frank offers a picture of the 1960s that differs dramatically from the accounts of youth rebellion and sell-out that have become so familiar over the years. The Conquest of Cool forsakes the stories of campus and bohemia to follow the Dodge Rebellion, chronicle the Pepsi Generation, and recount the Peacock Revolution - by so doing, it raises important new questions about the culture of that most celebrated and maligned decade
Cataloging source
DLC
http://library.link/vocab/creatorDate
1965-
http://library.link/vocab/creatorName
Frank, Thomas
Dewey number
381.3/0973/0904
Illustrations
  • illustrations
  • plates
  • facsimiles
Index
index present
LC call number
HF5415.1
LC item number
.F72 1997
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Advertising
  • Advertising and youth
  • Consumer behavior
  • United States
  • United States
  • Subculture
  • Nineteen sixties
  • Advertising
  • Advertising and youth
  • Consumer behavior
  • Marketing
  • Social conditions
  • Subculture
  • United States
  • Reclame
  • Subcultuur
  • Jugendkultur
  • Verbraucherverhalten
  • Werbung
  • USA
  • Publicité
  • Consommateurs
  • Années 1960
  • Marketing
  • Jugendkultur
  • Werbung
  • Verbraucherverhalten
  • USA
Label
The conquest of cool : business culture, counterculture, and the rise of hip consumerism, Thomas Frank
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 245-272) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A cultural perpetual motion machine : management theory and consumer revolution in the 1960s -- Buttoned down : high modernism on Madison Avenue -- Advertising as cultural criticism : Bill Bernbach versus the mass society -- Three rebels : advertising narratives of the sixties -- "How do we break these conformists of their conformity?" : creativity conquers all -- Think young : youth culture and creativity -- The varieties of hip : advertisements of the 1960s -- Carnival and cola : hip versus square in the cola wars -- Fashion and flexibility -- Hip and obsolescence -- Hip as official capitalist style
Control code
ocm36994233
Dimensions
24 cm
Extent
xii, 287 pages, [19] pages of plates
Isbn
9780226260129
Lccn
97017556
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, facsimiles
System control number
  • (Sirsi) o36994233
  • (OCoLC)36994233
Label
The conquest of cool : business culture, counterculture, and the rise of hip consumerism, Thomas Frank
Link
Publication
Bibliography note
Includes bibliographical references (pages 245-272) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A cultural perpetual motion machine : management theory and consumer revolution in the 1960s -- Buttoned down : high modernism on Madison Avenue -- Advertising as cultural criticism : Bill Bernbach versus the mass society -- Three rebels : advertising narratives of the sixties -- "How do we break these conformists of their conformity?" : creativity conquers all -- Think young : youth culture and creativity -- The varieties of hip : advertisements of the 1960s -- Carnival and cola : hip versus square in the cola wars -- Fashion and flexibility -- Hip and obsolescence -- Hip as official capitalist style
Control code
ocm36994233
Dimensions
24 cm
Extent
xii, 287 pages, [19] pages of plates
Isbn
9780226260129
Lccn
97017556
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, facsimiles
System control number
  • (Sirsi) o36994233
  • (OCoLC)36994233

Subject

Genre

Library Locations

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