The Resource The best digital marketing campaigns in the world : mastering the art of customer engagement, Damian Ryan, Calvin Jones
The best digital marketing campaigns in the world : mastering the art of customer engagement, Damian Ryan, Calvin Jones
Resource Information
The item The best digital marketing campaigns in the world : mastering the art of customer engagement, Damian Ryan, Calvin Jones represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.This item is available to borrow from 1 library branch.
Resource Information
The item The best digital marketing campaigns in the world : mastering the art of customer engagement, Damian Ryan, Calvin Jones represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This item is available to borrow from 1 library branch.
- Summary
- " ... present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc."--Provided by publisher
- Language
- eng
- Extent
- 1 online resource (vi, 210 pages)
- Contents
-
- Acknowledgements; Introduction; The rapid evolution of (digital) marketing; Case study 1 Dockers 'pants dance'; Case study 2 The truth about smart; Case study 3 Doritos Hotel 626; Case study 4 Lynx Primal Instinct; Case study 5 Rage Against the Machine for Christmas number one; Case study 6 Pizza Hut iPhone application; Case study 7 The Photographic Adventures of Nick Turpin; Case study 8 TurboTax Super Status; Case study 9 the Spoonful; Case study 10 in an Absolut world; Case study 11 Wario Land 'Shake It' YouTube shake-up; Case study 12 Wall-E
- Case study 13 The Best Job in the WorldCase study 14 Star Trek; Case study 15 Shadow Napping; Case study 16 The Ozometer; Case study 17 Playing the City; Case study 18 Lost in Space; Case study 19 Online as it happens; Case study 20 The Ephemeral Museum; Case study 21 Pepsi Makes Your Day; Case study 22 12 cams create your rainbow; Case study 23 World Malaria Day Twitter war; Case study 24 Break the Cycle; Case study 25 Barack Obama 2008 presidential campaign -- the 15 swing states; Looking forward to a creative digital future; Index
- Isbn
- 9780749460631
- Label
- The best digital marketing campaigns in the world : mastering the art of customer engagement
- Title
- The best digital marketing campaigns in the world
- Title remainder
- mastering the art of customer engagement
- Statement of responsibility
- Damian Ryan, Calvin Jones
- Subject
-
- Advertising campaigns -- Case studies
- BUSINESS & ECONOMICS -- E-Commerce | Internet Marketing
- BUSINESS & ECONOMICS -- Mail Order
- BUSINESS & ECONOMICS -- Marketing | Direct
- BUSINESS & ECONOMICS -- Marketing | Multilevel
- BUSINESS & ECONOMICS -- Marketing | Telemarketing
- Business
- Case studies
- Electronic books
- Internet marketing
- Internet marketing -- Case studies
- Marketing
- Marketing
- Advertising campaigns
- Marketing -- Management
- Online-Marketing
- Online-Marketing
- Social media
- Social media
- Soziale Software
- Soziale Software
- Soziales Netzwerk
- Soziales Netzwerk
- Marketing -- Management
- Language
- eng
- Summary
- " ... present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc."--Provided by publisher
- Cataloging source
- N$T
- http://library.link/vocab/creatorName
- Ryan, Damian
- Dewey number
- 658.8/72
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1265
- LC item number
- .R92 2011eb
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Jones, Calvin
- http://library.link/vocab/subjectName
-
- Internet marketing
- Advertising campaigns
- Social media
- Marketing
- Business
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Advertising campaigns
- Internet marketing
- Marketing
- Social media
- Online-Marketing
- Soziale Software
- Marketing
- Soziales Netzwerk
- Marketing
- Online-Marketing
- Soziale Software
- Soziales Netzwerk
- Label
- The best digital marketing campaigns in the world : mastering the art of customer engagement, Damian Ryan, Calvin Jones
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Acknowledgements; Introduction; The rapid evolution of (digital) marketing; Case study 1 Dockers 'pants dance'; Case study 2 The truth about smart; Case study 3 Doritos Hotel 626; Case study 4 Lynx Primal Instinct; Case study 5 Rage Against the Machine for Christmas number one; Case study 6 Pizza Hut iPhone application; Case study 7 The Photographic Adventures of Nick Turpin; Case study 8 TurboTax Super Status; Case study 9 the Spoonful; Case study 10 in an Absolut world; Case study 11 Wario Land 'Shake It' YouTube shake-up; Case study 12 Wall-E
- Case study 13 The Best Job in the WorldCase study 14 Star Trek; Case study 15 Shadow Napping; Case study 16 The Ozometer; Case study 17 Playing the City; Case study 18 Lost in Space; Case study 19 Online as it happens; Case study 20 The Ephemeral Museum; Case study 21 Pepsi Makes Your Day; Case study 22 12 cams create your rainbow; Case study 23 World Malaria Day Twitter war; Case study 24 Break the Cycle; Case study 25 Barack Obama 2008 presidential campaign -- the 15 swing states; Looking forward to a creative digital future; Index
- Control code
- ocn743802249
- Dimensions
- unknown
- Extent
- 1 online resource (vi, 210 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9780749460631
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9786613159601
- Other physical details
- illustrations
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
- 6CA19330-7EC7-4799-8B9C-67170A9B65E6
- System control number
-
- (Sirsi) o743802249
- (OCoLC)743802249
- Label
- The best digital marketing campaigns in the world : mastering the art of customer engagement, Damian Ryan, Calvin Jones
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Acknowledgements; Introduction; The rapid evolution of (digital) marketing; Case study 1 Dockers 'pants dance'; Case study 2 The truth about smart; Case study 3 Doritos Hotel 626; Case study 4 Lynx Primal Instinct; Case study 5 Rage Against the Machine for Christmas number one; Case study 6 Pizza Hut iPhone application; Case study 7 The Photographic Adventures of Nick Turpin; Case study 8 TurboTax Super Status; Case study 9 the Spoonful; Case study 10 in an Absolut world; Case study 11 Wario Land 'Shake It' YouTube shake-up; Case study 12 Wall-E
- Case study 13 The Best Job in the WorldCase study 14 Star Trek; Case study 15 Shadow Napping; Case study 16 The Ozometer; Case study 17 Playing the City; Case study 18 Lost in Space; Case study 19 Online as it happens; Case study 20 The Ephemeral Museum; Case study 21 Pepsi Makes Your Day; Case study 22 12 cams create your rainbow; Case study 23 World Malaria Day Twitter war; Case study 24 Break the Cycle; Case study 25 Barack Obama 2008 presidential campaign -- the 15 swing states; Looking forward to a creative digital future; Index
- Control code
- ocn743802249
- Dimensions
- unknown
- Extent
- 1 online resource (vi, 210 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9780749460631
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9786613159601
- Other physical details
- illustrations
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
- 6CA19330-7EC7-4799-8B9C-67170A9B65E6
- System control number
-
- (Sirsi) o743802249
- (OCoLC)743802249
Subject
- Advertising campaigns -- Case studies
- BUSINESS & ECONOMICS -- E-Commerce | Internet Marketing
- BUSINESS & ECONOMICS -- Mail Order
- BUSINESS & ECONOMICS -- Marketing | Direct
- BUSINESS & ECONOMICS -- Marketing | Multilevel
- BUSINESS & ECONOMICS -- Marketing | Telemarketing
- Business
- Case studies
- Electronic books
- Internet marketing
- Internet marketing -- Case studies
- Marketing
- Marketing
- Advertising campaigns
- Marketing -- Management
- Online-Marketing
- Online-Marketing
- Social media
- Social media
- Soziale Software
- Soziale Software
- Soziales Netzwerk
- Soziales Netzwerk
- Marketing -- Management
Genre
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/The-best-digital-marketing-campaigns-in-the-world/yPGBUU_h8-o/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/The-best-digital-marketing-campaigns-in-the-world/yPGBUU_h8-o/">The best digital marketing campaigns in the world : mastering the art of customer engagement, Damian Ryan, Calvin Jones</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
