Coverart for item
The Resource The best digital marketing campaigns in the world : mastering the art of customer engagement, Damian Ryan, Calvin Jones

The best digital marketing campaigns in the world : mastering the art of customer engagement, Damian Ryan, Calvin Jones

Label
The best digital marketing campaigns in the world : mastering the art of customer engagement
Title
The best digital marketing campaigns in the world
Title remainder
mastering the art of customer engagement
Statement of responsibility
Damian Ryan, Calvin Jones
Creator
Contributor
Subject
Genre
Language
eng
Summary
" ... present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc."--Provided by publisher
Cataloging source
N$T
http://library.link/vocab/creatorName
Ryan, Damian
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.R92 2011eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Jones, Calvin
http://library.link/vocab/subjectName
  • Internet marketing
  • Advertising campaigns
  • Social media
  • Marketing
  • Business
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Advertising campaigns
  • Internet marketing
  • Marketing
  • Social media
  • Online-Marketing
  • Soziale Software
  • Marketing
  • Soziales Netzwerk
  • Marketing
  • Online-Marketing
  • Soziale Software
  • Soziales Netzwerk
Label
The best digital marketing campaigns in the world : mastering the art of customer engagement, Damian Ryan, Calvin Jones
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Acknowledgements; Introduction; The rapid evolution of (digital) marketing; Case study 1 Dockers 'pants dance'; Case study 2 The truth about smart; Case study 3 Doritos Hotel 626; Case study 4 Lynx Primal Instinct; Case study 5 Rage Against the Machine for Christmas number one; Case study 6 Pizza Hut iPhone application; Case study 7 The Photographic Adventures of Nick Turpin; Case study 8 TurboTax Super Status; Case study 9 the Spoonful; Case study 10 in an Absolut world; Case study 11 Wario Land 'Shake It' YouTube shake-up; Case study 12 Wall-E
  • Case study 13 The Best Job in the WorldCase study 14 Star Trek; Case study 15 Shadow Napping; Case study 16 The Ozometer; Case study 17 Playing the City; Case study 18 Lost in Space; Case study 19 Online as it happens; Case study 20 The Ephemeral Museum; Case study 21 Pepsi Makes Your Day; Case study 22 12 cams create your rainbow; Case study 23 World Malaria Day Twitter war; Case study 24 Break the Cycle; Case study 25 Barack Obama 2008 presidential campaign -- the 15 swing states; Looking forward to a creative digital future; Index
Control code
ocn743802249
Dimensions
unknown
Extent
1 online resource (vi, 210 pages)
File format
unknown
Form of item
online
Isbn
9780749460631
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613159601
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
6CA19330-7EC7-4799-8B9C-67170A9B65E6
System control number
  • (Sirsi) o743802249
  • (OCoLC)743802249
Label
The best digital marketing campaigns in the world : mastering the art of customer engagement, Damian Ryan, Calvin Jones
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Acknowledgements; Introduction; The rapid evolution of (digital) marketing; Case study 1 Dockers 'pants dance'; Case study 2 The truth about smart; Case study 3 Doritos Hotel 626; Case study 4 Lynx Primal Instinct; Case study 5 Rage Against the Machine for Christmas number one; Case study 6 Pizza Hut iPhone application; Case study 7 The Photographic Adventures of Nick Turpin; Case study 8 TurboTax Super Status; Case study 9 the Spoonful; Case study 10 in an Absolut world; Case study 11 Wario Land 'Shake It' YouTube shake-up; Case study 12 Wall-E
  • Case study 13 The Best Job in the WorldCase study 14 Star Trek; Case study 15 Shadow Napping; Case study 16 The Ozometer; Case study 17 Playing the City; Case study 18 Lost in Space; Case study 19 Online as it happens; Case study 20 The Ephemeral Museum; Case study 21 Pepsi Makes Your Day; Case study 22 12 cams create your rainbow; Case study 23 World Malaria Day Twitter war; Case study 24 Break the Cycle; Case study 25 Barack Obama 2008 presidential campaign -- the 15 swing states; Looking forward to a creative digital future; Index
Control code
ocn743802249
Dimensions
unknown
Extent
1 online resource (vi, 210 pages)
File format
unknown
Form of item
online
Isbn
9780749460631
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613159601
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
6CA19330-7EC7-4799-8B9C-67170A9B65E6
System control number
  • (Sirsi) o743802249
  • (OCoLC)743802249

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