Coverart for item
The Resource The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power, Joseph Turow

The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power, Joseph Turow

Label
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power
Title
The aisles have eyes
Title remainder
how retailers track your shopping, strip your privacy, and define your power
Statement of responsibility
Joseph Turow
Title variation
How retailers track your shopping, strip your privacy, and define your power
Creator
Author
Subject
Language
eng
Summary
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations."--
Assigning source
Amazon
Cataloging source
TOH
http://library.link/vocab/creatorName
Turow, Joseph
Dewey number
658.8342
Index
index present
LC call number
HF5415.32
LC item number
.T876 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Consumer profiling
  • Consumer behavior
  • Marketing
  • Customer services
  • Marketing
  • Consumer behavior
  • Customer services
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • TECHNOLOGY & ENGINEERING
  • Consumer behavior
  • Consumer profiling
  • Customer services
  • Marketing
  • Verbraucherforschung
  • Einzelhandel
  • Supermarkt
  • Verbraucherverhalten
Target audience
specialized
Label
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power, Joseph Turow
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 277-314) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
A frog slowly boiled -- The discriminating merchant -- Toward the data-powered aisle -- Hunting the mobile shopper -- Loyalty as bait -- Personalizing the aisles -- What now?
Control code
ocn959871776
Dimensions
24 cm
Extent
331 pages
Isbn
9780300212198
Lccn
2016947155
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) i9780300212198
  • (OCoLC)959871776
Label
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power, Joseph Turow
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 277-314) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
A frog slowly boiled -- The discriminating merchant -- Toward the data-powered aisle -- Hunting the mobile shopper -- Loyalty as bait -- Personalizing the aisles -- What now?
Control code
ocn959871776
Dimensions
24 cm
Extent
331 pages
Isbn
9780300212198
Lccn
2016947155
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) i9780300212198
  • (OCoLC)959871776

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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