Coverart for item
The Resource The age of influence : the power of influencers to elevate your brand, Neal Schaffer

The age of influence : the power of influencers to elevate your brand, Neal Schaffer

Label
The age of influence : the power of influencers to elevate your brand
Title
The age of influence
Title remainder
the power of influencers to elevate your brand
Statement of responsibility
Neal Schaffer
Title variation
Power of influencers to elevate your brand
Creator
Author
Subject
Language
eng
Summary
"If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan" -- Back cover
Cataloging source
YDX
http://library.link/vocab/creatorName
Schaffer, Neal
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.S33 2020
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Branding (Marketing)
  • Success in business
  • Online social networks
  • Social media
Label
The age of influence : the power of influencers to elevate your brand, Neal Schaffer
Instantiates
Publication
Copyright
Note
Source of cataloging data: WCP
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part One. Why Influencer Marketing? -- The Origins of Influence in the Modern World -- The Emergence of Digital and Social-And the Importance of Content -- Social Media Was Made for People -- How Visual Social Presents New Challenges to Businesses and New Opportunities to Influences -- Your Community Is Always a Subset -- Part Two. Understanding Influencers and the Ways You Can Engage with Them -- Understanding the Influencer Landscape -- The Employee as Influencer -- The Sixteen Different Ways to Collaborate with Influencers -- Part Three. How to Work with Influencers to Generate Massive Results -- To Buy or to Build -- Developing the Foundations of an Influencer Marketing Strategy -- The Art and Science of Influencer Identification -- Creating and Managing Influencer Relationships -- The Tools of the Influencer Marketing Trade -- Measuring Your Influencer Marketing ROI -- Part Four. Becoming an Influencer Yourself -- Why and How Every Business Should Become More Influential -- How to Become a Social Media Influencer Yourself -- Final Thoughts
Control code
on1110489474
Dimensions
22 cm
Extent
xix, 266 pages
Isbn
9781400216369
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1110489474
Label
The age of influence : the power of influencers to elevate your brand, Neal Schaffer
Publication
Copyright
Note
Source of cataloging data: WCP
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part One. Why Influencer Marketing? -- The Origins of Influence in the Modern World -- The Emergence of Digital and Social-And the Importance of Content -- Social Media Was Made for People -- How Visual Social Presents New Challenges to Businesses and New Opportunities to Influences -- Your Community Is Always a Subset -- Part Two. Understanding Influencers and the Ways You Can Engage with Them -- Understanding the Influencer Landscape -- The Employee as Influencer -- The Sixteen Different Ways to Collaborate with Influencers -- Part Three. How to Work with Influencers to Generate Massive Results -- To Buy or to Build -- Developing the Foundations of an Influencer Marketing Strategy -- The Art and Science of Influencer Identification -- Creating and Managing Influencer Relationships -- The Tools of the Influencer Marketing Trade -- Measuring Your Influencer Marketing ROI -- Part Four. Becoming an Influencer Yourself -- Why and How Every Business Should Become More Influential -- How to Become a Social Media Influencer Yourself -- Final Thoughts
Control code
on1110489474
Dimensions
22 cm
Extent
xix, 266 pages
Isbn
9781400216369
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1110489474

Library Locations

    • Waubonsee: Aurora Fox Valley CampusBorrow it
      2060 Ogden Ave. (Route 34 on Rush-Copley Campus), Aurora, IL, 60504-7222, US
      41.7281984 -88.2677523
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