Coverart for item
The Resource The Effects of television advertising on children : review and recommendations, Richard P. Adler [and others]

The Effects of television advertising on children : review and recommendations, Richard P. Adler [and others]

Label
The Effects of television advertising on children : review and recommendations
Title
The Effects of television advertising on children
Title remainder
review and recommendations
Statement of responsibility
Richard P. Adler [and others]
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
Credits note
Based on the report of a project supported by the United States of America's National Science Foundation
Dewey number
791.45/01/3
Illustrations
illustrations
Index
index present
LC call number
HQ784.T4
LC item number
E35 1980
Literary form
non fiction
Nature of contents
bibliography
NLM call number
WS 105.5.E9 E27 1980
http://library.link/vocab/relatedWorkOrContributorDate
1942-
http://library.link/vocab/relatedWorkOrContributorName
Adler, Richard
http://library.link/vocab/subjectName
  • Television advertising and children
  • Publicité télévisée et enfants
  • Publicité télévisée et enfants
  • Television advertising and children
  • Fernsehsendung
  • Kind
  • Werbesendung
  • Aufsatzsammlung
  • Advertising
  • Television
  • Infant
  • Child
  • Aufsatzsammlung
  • Fernsehsendung
  • Kind
  • Werbesendung
Label
The Effects of television advertising on children : review and recommendations, Richard P. Adler [and others]
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 325-361) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Background: Children's television viewing patterns / Richard P. Adler and Ronald J. Faber -- Children's ability to distinguish television commercials from program material / Laurene Krasny Meringoff and Gerald S. Lesser -- The influence of format and audiovisual techniques on children's perceptions of commercial messages / Laurene Krasny Meringoff and Gerald S. Lesser -- Source effects and self-concept appeals in children's television advertising / John R. Rossiter -- The effects of premium offers in children's television advertising / Scott Ward -- The impact of proprietary medicine advertising on children / Thomas S. Robertson -- The effects of volume and repetition of advertising / Laurene Krasny Meringoff -- The effects of volume and repetition of television commercials / John R. Rossiter -- The effects of television advertising on consumer socialization / Scott Ward -- Television advertising and parent-child relations / Thomas S. Robertson -- Summary of research findings and recommendations for future research -- Evaluation of individual studies -- Industry codes and guidelines for children's television advertising, set forth by the National Association of Broadcasters and the National Advertising Division, Council of Better Business Bureaus, Inc
Control code
ocm05675307
Dimensions
24 cm
Extent
xi, 367 pages
Isbn
9780669028140
Lccn
78024714
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) i9780669028140
  • (OCoLC)05675307
Label
The Effects of television advertising on children : review and recommendations, Richard P. Adler [and others]
Publication
Bibliography note
Includes bibliographical references (pages 325-361) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Background: Children's television viewing patterns / Richard P. Adler and Ronald J. Faber -- Children's ability to distinguish television commercials from program material / Laurene Krasny Meringoff and Gerald S. Lesser -- The influence of format and audiovisual techniques on children's perceptions of commercial messages / Laurene Krasny Meringoff and Gerald S. Lesser -- Source effects and self-concept appeals in children's television advertising / John R. Rossiter -- The effects of premium offers in children's television advertising / Scott Ward -- The impact of proprietary medicine advertising on children / Thomas S. Robertson -- The effects of volume and repetition of advertising / Laurene Krasny Meringoff -- The effects of volume and repetition of television commercials / John R. Rossiter -- The effects of television advertising on consumer socialization / Scott Ward -- Television advertising and parent-child relations / Thomas S. Robertson -- Summary of research findings and recommendations for future research -- Evaluation of individual studies -- Industry codes and guidelines for children's television advertising, set forth by the National Association of Broadcasters and the National Advertising Division, Council of Better Business Bureaus, Inc
Control code
ocm05675307
Dimensions
24 cm
Extent
xi, 367 pages
Isbn
9780669028140
Lccn
78024714
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) i9780669028140
  • (OCoLC)05675307

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