The Resource The Dragonfly Effect: : Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change, Aaker, Jennifer, (electronic resource)

The Dragonfly Effect: : Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change, Aaker, Jennifer, (electronic resource)

Label
The Dragonfly Effect: : Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Title
The Dragonfly Effect:
Title remainder
Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Statement of responsibility
Aaker, Jennifer
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change
http://library.link/vocab/creatorName
Aaker, Jennifer
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Smith, Andy
  • Adler, Carlye
  • Safari, an O'Reilly Media Company
Label
The Dragonfly Effect: : Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change, Aaker, Jennifer, (electronic resource)
Link
https://go.oreilly.com/waubonsee-community-college-website/library/view/-/9780470614150/?ar
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
9780470614150
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (239 pages)
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780470614150
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780470614150
System details
Mode of access: World Wide Web
Label
The Dragonfly Effect: : Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change, Aaker, Jennifer, (electronic resource)
Link
https://go.oreilly.com/waubonsee-community-college-website/library/view/-/9780470614150/?ar
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
9780470614150
Dimensions
unknown
Edition
1st edition
Extent
1 online resource (239 pages)
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780470614150
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(CaSebORM)9780470614150
System details
Mode of access: World Wide Web

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974000 -88.45785
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