Coverart for item
The Resource Target, prime time : advocacy groups and the struggle over entertainment television, Kathryn C. Montgomery

Target, prime time : advocacy groups and the struggle over entertainment television, Kathryn C. Montgomery

Label
Target, prime time : advocacy groups and the struggle over entertainment television
Title
Target, prime time
Title remainder
advocacy groups and the struggle over entertainment television
Statement of responsibility
Kathryn C. Montgomery
Title variation
Advocacy groups and the struggle over entertainment television
Creator
Subject
Language
eng
Summary
Television is the most powerful and pervasive storyteller of our time. The stories it tells--and, equally important, the stories it fails to tell--have a marked impact on how viewers see the world around them. Is it any wonder then that television has become the focal point of bitter struggle, with numerous advocacy groups--from the NAACP to the National Gay Task Force to the Moral Majority--battling with network executives over the content of prime time shows? Target : Prime Time is the first book to explore network television's dealings with political advocacy groups, offering a comprehensive picture of the impact of organized pressure on prime time TV. Montgomery describes, for instance, how the Catholic Church campaign against Maude's abortion caused the withdrawal of almost every sponsor as well as the blackout of the program by 40 affiliates; how the Moral Majority, adopting the tactics originally developed by liberal groups, waged its own "Clean Up TV" campaign by threatening to boycott advertisers ("the soft underbelly of the television industry"); and how the concerns of a few outraged actors mushroomed into a national protest against the portrayal of blacks in the TV miniseries Beulah Land. Of course, as the author shows, some groups have worked very closely with the industry, providing input on such issues as the image of gays, the consumption of alcohol, and the use of birth control. Based on over six years of research in Hollywood, New York, and Washington--including interviews with network executives, producers, writers, advocacy group leaders, and government officials--Target : Prime Time exposes the inner workings of network television as no other book before. It shows how behind-the-scenes struggles profoundly affect the stream of images, messages, and values that enter people's homes every night, and it raises critical questions about the role of the electronic media in American society
Member of
Additional physical form
Also issued online.
Cataloging source
DLC
http://library.link/vocab/creatorName
Montgomery, Kathryn C
Dewey number
305.8/00973
Illustrations
illustrations
Index
index present
LC call number
PN1992.6
LC item number
.M66 1989
Literary form
non fiction
Nature of contents
bibliography
Series statement
Communication and society
http://library.link/vocab/subjectName
  • Television broadcasting
  • Pressure groups
  • Minorities on television
  • Groupes de pression
  • Minorités à la télévision
  • Télévision
  • Minorités à la télévision
  • Télévision
  • Groupes de pression
  • Minorities on television
  • Pressure groups
  • Television broadcasting
  • United States
  • Fernsehen
  • Interessenverband
  • USA
  • Fernsehen
  • Interessenverband
  • USA
Label
Target, prime time : advocacy groups and the struggle over entertainment television, Kathryn C. Montgomery
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 225-262) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Prime time as political territory -- Television under siege -- And then came Maude -- Managing advocacy groups -- Invisibility and influence -- He who pays the piper -- Battle over Beulah Land -- Cleaning up TV -- The Hollywood lobbyists -- Packaging controversy -- From ferment to feedback
Control code
ocm18290566
Dimensions
22 cm.
Extent
xiii, 272 pages
Isbn
9780195049640
Lccn
88023287
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o18290566
  • (OCoLC)18290566
Label
Target, prime time : advocacy groups and the struggle over entertainment television, Kathryn C. Montgomery
Link
Publication
Bibliography note
Includes bibliographical references (pages 225-262) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Prime time as political territory -- Television under siege -- And then came Maude -- Managing advocacy groups -- Invisibility and influence -- He who pays the piper -- Battle over Beulah Land -- Cleaning up TV -- The Hollywood lobbyists -- Packaging controversy -- From ferment to feedback
Control code
ocm18290566
Dimensions
22 cm.
Extent
xiii, 272 pages
Isbn
9780195049640
Lccn
88023287
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o18290566
  • (OCoLC)18290566

Library Locations

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