Coverart for item
The Resource Successfully marketing clinical trial results : winning in the healthcare business, Günter Umbach

Successfully marketing clinical trial results : winning in the healthcare business, Günter Umbach

Label
Successfully marketing clinical trial results : winning in the healthcare business
Title
Successfully marketing clinical trial results
Title remainder
winning in the healthcare business
Statement of responsibility
Günter Umbach
Creator
Subject
Genre
Language
eng
Cataloging source
N$T
Dewey number
615.10688
Illustrations
  • illustrations
  • portraits
Index
no index present
LC call number
HD9665.5
LC item number
.U43 2006eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Successfully marketing clinical trial results : winning in the healthcare business, Günter Umbach
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390072
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 197-198)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action
Control code
ocn757821437
Dimensions
unknown
Extent
1 online resource (xiii, 198 pages)
File format
unknown
Form of item
online
Isbn
9781409427605
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations, portrait
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)757821437
Label
Successfully marketing clinical trial results : winning in the healthcare business, Günter Umbach
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=390072
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 197-198)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action
Control code
ocn757821437
Dimensions
unknown
Extent
1 online resource (xiii, 198 pages)
File format
unknown
Form of item
online
Isbn
9781409427605
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations, portrait
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)757821437

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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