Coverart for item
The Resource Street marketing : the future of guerrilla marketing and buzz, Marcel Saucet

Street marketing : the future of guerrilla marketing and buzz, Marcel Saucet

Label
Street marketing : the future of guerrilla marketing and buzz
Title
Street marketing
Title remainder
the future of guerrilla marketing and buzz
Statement of responsibility
Marcel Saucet
Creator
Subject
Language
eng
Summary
  • "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--
  • "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Saucet, Marcel
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.S28 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Target marketing
  • Consumers' preferences
  • Relationship marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Consumers' preferences
  • Internet marketing
  • Relationship marketing
  • Target marketing
Label
Street marketing : the future of guerrilla marketing and buzz, Marcel Saucet
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 173-177) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Marketing today. The crisis in conventional marketing -- Unconventional marketing -- The street today. Reimagining the street -- Where the street generates a modern culture -- The street and word-of-mouth -- Street marketing. An evolving practice -- Creating a street marketing campaign -- Generating buzz -- Evaluating risk -- New applications of street marketing. Customizing street marketing in unexpected ways -- Social causes and the street -- Conclusion: the outlook for street marketing
Control code
ocn895731423
Dimensions
25 cm
Extent
xiii, 191 pages
Isbn
9781440838385
Lccn
2015019518
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) i9781440838385
  • (OCoLC)895731423
Label
Street marketing : the future of guerrilla marketing and buzz, Marcel Saucet
Publication
Bibliography note
Includes bibliographical references (pages 173-177) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Marketing today. The crisis in conventional marketing -- Unconventional marketing -- The street today. Reimagining the street -- Where the street generates a modern culture -- The street and word-of-mouth -- Street marketing. An evolving practice -- Creating a street marketing campaign -- Generating buzz -- Evaluating risk -- New applications of street marketing. Customizing street marketing in unexpected ways -- Social causes and the street -- Conclusion: the outlook for street marketing
Control code
ocn895731423
Dimensions
25 cm
Extent
xiii, 191 pages
Isbn
9781440838385
Lccn
2015019518
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) i9781440838385
  • (OCoLC)895731423

Library Locations

    • Waubonsee: Aurora Downtown CampusBorrow it
      1st Floor 18 S. River St., Aurora, IL, 60506-4178, US
      41.7587304 -88.3172925
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