Coverart for item
The Resource Social media : how to engage, share, and connect, Regina Luttrell

Social media : how to engage, share, and connect, Regina Luttrell

Label
Social media : how to engage, share, and connect
Title
Social media
Title remainder
how to engage, share, and connect
Statement of responsibility
Regina Luttrell
Creator
Author
Subject
Language
eng
Summary
Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations
Cataloging source
DLC
http://library.link/vocab/creatorDate
1975-
http://library.link/vocab/creatorName
Luttrell, Regina
Dewey number
302.23/1
Illustrations
illustrations
Index
index present
LC call number
HM742
LC item number
.L874 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Online social networks
  • Social media
  • Public relations
  • Online social networks
  • Public relations
  • Social media
Label
Social media : how to engage, share, and connect, Regina Luttrell
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I : The advancement of an industry -- The four quadrants of public relations -- The evolution of social media -- Status : "it's complicated" -- Part II : Formulating a strategy -- Social press -- Sharing expertise -- Social networks -- Photo sharing -- Video -- "Sticky" social media -- Crisis management on the social sphere -- Social media ethics -- Rules of engagement -- Online media centers in a connected world -- Measuring social media's impact and value -- Part III : The roadmap to success: Developing a social media plan
Control code
ocn951172578
Dimensions
26 cm
Edition
Second edition.
Extent
xiv, 209 pages
Isbn
9781442265240
Lccn
2016016521
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) i9781442265240
  • (OCoLC)951172578
Label
Social media : how to engage, share, and connect, Regina Luttrell
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I : The advancement of an industry -- The four quadrants of public relations -- The evolution of social media -- Status : "it's complicated" -- Part II : Formulating a strategy -- Social press -- Sharing expertise -- Social networks -- Photo sharing -- Video -- "Sticky" social media -- Crisis management on the social sphere -- Social media ethics -- Rules of engagement -- Online media centers in a connected world -- Measuring social media's impact and value -- Part III : The roadmap to success: Developing a social media plan
Control code
ocn951172578
Dimensions
26 cm
Edition
Second edition.
Extent
xiv, 209 pages
Isbn
9781442265240
Lccn
2016016521
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) i9781442265240
  • (OCoLC)951172578

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974000 -88.45785
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