Coverart for item
The Resource Small business smarts : building buzz with social media, Steve O'Leary, Kim Sheehan, Sterling Lentz

Small business smarts : building buzz with social media, Steve O'Leary, Kim Sheehan, Sterling Lentz

Label
Small business smarts : building buzz with social media
Title
Small business smarts
Title remainder
building buzz with social media
Statement of responsibility
Steve O'Leary, Kim Sheehan, Sterling Lentz
Creator
Contributor
Subject
Genre
Language
eng
Summary
Social networking plus small business is a slam dunk! "Small Business Smarts: Building Buzz with Social Media" explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to 'listen' to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well
Cataloging source
N$T
http://library.link/vocab/creatorName
O'Leary, Steve
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
LC item number
.O44 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Sheehan, Kim
  • Lentz, Sterling
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Online social networks
  • Customer relations
  • Small business marketing
  • Små virksomheder
  • Sociale netværk
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Marketing
Label
Small business smarts : building buzz with social media, Steve O'Leary, Kim Sheehan, Sterling Lentz
Link
http://ebook.3m.com/delivery/img?type=DOCUMENTIMAGE&documentID=aa5y89&token=nobody
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 173-174) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover; Title; Copyright; Contents; Acknowledgments; Introduction; 1 An Introduction to Strategic Social Media; 2 Online Listening: Monitoring Customer Conversations Wherever They Happen; 3 Building Relationships: How to Build Social Networks and Engage Customers Using Social Media; 4 Social Messaging: Best Practices for Social Communication; 5 Say Goodbye to the Yellow Pages: Strategies to Optimize Search; 6 Better than the Rotary: Using Social Media to Create a Business Network; 7 Media Metrics: Measuring the Effects of Social Media; 8 Social Media Audits: ATool to Create Your Strategy
Control code
ocn730946028
Dimensions
unknown
Extent
1 online resource (xiv, 184 pages)
File format
unknown
Form of item
online
Isbn
9780313394102
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
AEC206C5-5A85-4C43-B306-8EE5B8D42385
System control number
  • (Sirsi) o730946028
  • (OCoLC)730946028
Label
Small business smarts : building buzz with social media, Steve O'Leary, Kim Sheehan, Sterling Lentz
Link
http://ebook.3m.com/delivery/img?type=DOCUMENTIMAGE&documentID=aa5y89&token=nobody
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 173-174) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover; Title; Copyright; Contents; Acknowledgments; Introduction; 1 An Introduction to Strategic Social Media; 2 Online Listening: Monitoring Customer Conversations Wherever They Happen; 3 Building Relationships: How to Build Social Networks and Engage Customers Using Social Media; 4 Social Messaging: Best Practices for Social Communication; 5 Say Goodbye to the Yellow Pages: Strategies to Optimize Search; 6 Better than the Rotary: Using Social Media to Create a Business Network; 7 Media Metrics: Measuring the Effects of Social Media; 8 Social Media Audits: ATool to Create Your Strategy
Control code
ocn730946028
Dimensions
unknown
Extent
1 online resource (xiv, 184 pages)
File format
unknown
Form of item
online
Isbn
9780313394102
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
AEC206C5-5A85-4C43-B306-8EE5B8D42385
System control number
  • (Sirsi) o730946028
  • (OCoLC)730946028

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974000 -88.45785
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