Coverart for item
The Resource Selling it : the incredible shrinking package and other marvels of modern marketing, by Leslie Ware and the editors of Consumer reports

Selling it : the incredible shrinking package and other marvels of modern marketing, by Leslie Ware and the editors of Consumer reports

Label
Selling it : the incredible shrinking package and other marvels of modern marketing
Title
Selling it
Title remainder
the incredible shrinking package and other marvels of modern marketing
Statement of responsibility
by Leslie Ware and the editors of Consumer reports
Creator
Subject
Language
eng
Summary
A collection of articles featured in "Consumer Reports" magazine's "Selling It" column which bring a variety of consumer scams and sweepstakes to the attention of Americans
Member of
mTToYXa3rII
Cataloging source
DLC
http://bibfra.me/vocab/lite/collectionName
Consumer reports
http://library.link/vocab/creatorName
Ware, Leslie
Dewey number
658.8
Illustrations
illustrations
Index
no index present
LC call number
HF5827.8
LC item number
.S45 2002
Literary form
non fiction
http://library.link/vocab/subjectName
  • Deceptive advertising
  • Consumers
  • Quality of products
  • Publicité mensongère
  • Consommateurs
  • Qualité des produits
  • Consumers
  • Deceptive advertising
  • Quality of products
  • Misleidende reclame
  • Publicidad engañosa
  • Consumidores
  • Control de productos
  • Control de la producción
Label
Selling it : the incredible shrinking package and other marvels of modern marketing, by Leslie Ware and the editors of Consumer reports
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Medical miracles
  • 6.
  • What a deal
  • 7.
  • Food follies
  • 8.
  • You may already have lost
  • 9.
  • The auto show
  • 1.
  • 10.
  • Size matters
  • 11.
  • 'Nuff said
  • Who ya gonna call?
  • This masquerade
  • 2.
  • Fire the copywriter
  • 3.
  • Picture this
  • 4.
  • Ready, world
Control code
ocm47142004
Dimensions
24 cm
Extent
xvii, 202 pages
Isbn
9780393321722
Lccn
2001041004
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
  • (Sirsi) o47142004
  • (OCoLC)47142004
Label
Selling it : the incredible shrinking package and other marvels of modern marketing, by Leslie Ware and the editors of Consumer reports
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Medical miracles
  • 6.
  • What a deal
  • 7.
  • Food follies
  • 8.
  • You may already have lost
  • 9.
  • The auto show
  • 1.
  • 10.
  • Size matters
  • 11.
  • 'Nuff said
  • Who ya gonna call?
  • This masquerade
  • 2.
  • Fire the copywriter
  • 3.
  • Picture this
  • 4.
  • Ready, world
Control code
ocm47142004
Dimensions
24 cm
Extent
xvii, 202 pages
Isbn
9780393321722
Lccn
2001041004
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
  • (Sirsi) o47142004
  • (OCoLC)47142004

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974000 -88.45785
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