Coverart for item
The Resource Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers, Nancy Tomes

Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers, Nancy Tomes

Label
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers
Title
Remaking the American patient
Title remainder
how Madison Avenue and modern medicine turned patients into consumers
Statement of responsibility
Nancy Tomes
Creator
Author
Subject
Genre
Language
eng
Summary
"In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. This book explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as "health care," Tomes considers what it means to be a "good" patient. As she shows, this history of the co-evolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today."--Jacket
Member of
Awards note
Bancroft Prize in American History and Diplomacy, 2017
Cataloging source
DNLM/DLC
http://library.link/vocab/creatorDate
1952-
http://library.link/vocab/creatorName
Tomes, Nancy
Dewey number
368.38/200973
Illustrations
illustrations
Index
index present
LC call number
RA416.5.U6
LC item number
T66 2016
Literary form
non fiction
Nature of contents
bibliography
NLM call number
  • 2016 C-095
  • W 84 AA1
Series statement
Studies in social medicine
http://library.link/vocab/subjectName
  • Umschulungswerkstätten für Siedler und Auswanderer
  • Consumer-driven health care
  • Medical care
  • Medicine
  • Delivery of Health Care
  • Community Participation
  • History, 20th Century
  • Marketing of Health Services
  • United States
  • Consumer-driven health care
  • Medical care
  • Medicine
  • United States
  • Medizin
  • Gesundheitswesen
  • Arzneimittel
  • Konsumgesellschaft
  • Werbung
  • Patient
Label
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers, Nancy Tomes
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 473-518) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface: A tale of two medicine bottles -- Introduction: This isn't your father's patient -- Part one: The hazards of new choices : the 1920s to the 1940s. Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- Part two: Free enterprise medicine : the 1940s to the 1960s. The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow -- Part three: A consumers' revolution? : the 1960s to the 1990s. The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette -- Conclusion: The barbarians are at the gate
Control code
ocn915153151
Dimensions
25 cm.
Extent
xviii, 538 pages
Isbn
9781469622774
Lccn
2015029217
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) o915153151
  • (OCoLC)915153151
Label
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers, Nancy Tomes
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 473-518) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface: A tale of two medicine bottles -- Introduction: This isn't your father's patient -- Part one: The hazards of new choices : the 1920s to the 1940s. Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- Part two: Free enterprise medicine : the 1940s to the 1960s. The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow -- Part three: A consumers' revolution? : the 1960s to the 1990s. The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette -- Conclusion: The barbarians are at the gate
Control code
ocn915153151
Dimensions
25 cm.
Extent
xviii, 538 pages
Isbn
9781469622774
Lccn
2015029217
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) o915153151
  • (OCoLC)915153151

Library Locations

    • Waubonsee: Aurora Downtown CampusBorrow it
      1st Floor 18 S. River St., Aurora, IL, 60506-4178, US
      41.7587304 -88.3172925
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