Coverart for item
The Resource Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad, Dick Martin

Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad, Dick Martin

Label
Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad
Title
Rebuilding brand America
Title remainder
what we must do to restore our reputation and safeguard the future of American business abroad
Statement of responsibility
Dick Martin
Creator
Subject
Genre
Language
eng
Cataloging source
N$T
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
M375 2007eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad, Dick Martin
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174745
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 263-287) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace
Control code
ocm77565112
Dimensions
unknown
Extent
1 online resource (296 pages)
File format
unknown
Form of item
online
Isbn
9780814429969
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
36D6E4C4-0CB8-48A3-82FB-F172F914E7F7
System control number
(OCoLC)77565112
Label
Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad, Dick Martin
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174745
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 263-287) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace
Control code
ocm77565112
Dimensions
unknown
Extent
1 online resource (296 pages)
File format
unknown
Form of item
online
Isbn
9780814429969
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
36D6E4C4-0CB8-48A3-82FB-F172F914E7F7
System control number
(OCoLC)77565112

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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