Coverart for item
The Resource Raising consumers : children and the American mass market in the early twentieth century, Lisa Jacobson

Raising consumers : children and the American mass market in the early twentieth century, Lisa Jacobson

Label
Raising consumers : children and the American mass market in the early twentieth century
Title
Raising consumers
Title remainder
children and the American mass market in the early twentieth century
Statement of responsibility
Lisa Jacobson
Creator
Subject
Genre
Language
eng
Summary
"Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers - and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture." "Raising Consumers is an examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century."--Jacket
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1962-
http://library.link/vocab/creatorName
Jacobson, Lisa
Dewey number
339.4/7/0830973
Illustrations
illustrations
Index
index present
LC call number
HF5415.33.U6
LC item number
J33 2004
Literary form
non fiction
Nature of contents
bibliography
Series statement
Popular cultures, everyday lives
http://library.link/vocab/subjectName
  • Child consumers
  • Market segmentation
  • Target marketing
  • Advertising and children
  • Cibles (Marketing)
  • Enfants consommateurs
  • Publicité et enfants
  • Segmentation du marché
  • Enfants consommateurs
  • Segmentation du marché
  • Cibles (Marketing)
  • Publicité et enfants
  • Advertising and children
  • Child consumers
  • Market segmentation
  • Target marketing
  • United States
  • Consumptiepatroon
  • Reclame
  • Jeugd
  • Kind (4 Jahre)
  • Verbraucherverhalten
  • USA
  • Verbraucherverhalten
  • Kind
  • Verbraucher
  • USA
Label
Raising consumers : children and the American mass market in the early twentieth century, Lisa Jacobson
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 227-281) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
"Big sales from little folks": the development of juvenile advertising -- From thrift education to consumer training: reforming the child spender -- Heroes of the new consumer age: imagining boy consumers -- Athletic girls and beauty queens: imagining the peer-conscious adolescent consumers -- Revitalizing the American home: playrooms, parenting, and the middle-class child consumer -- Radio clubs and the consolidation of children's consumer culture during the great depression
Control code
ocm54536944
Dimensions
24 cm.
Extent
xii, 299 pages
Isbn
9780231113892
Lccn
2004045638
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o54536944
  • (OCoLC)54536944
Label
Raising consumers : children and the American mass market in the early twentieth century, Lisa Jacobson
Link
Publication
Bibliography note
Includes bibliographical references (pages 227-281) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
"Big sales from little folks": the development of juvenile advertising -- From thrift education to consumer training: reforming the child spender -- Heroes of the new consumer age: imagining boy consumers -- Athletic girls and beauty queens: imagining the peer-conscious adolescent consumers -- Revitalizing the American home: playrooms, parenting, and the middle-class child consumer -- Radio clubs and the consolidation of children's consumer culture during the great depression
Control code
ocm54536944
Dimensions
24 cm.
Extent
xii, 299 pages
Isbn
9780231113892
Lccn
2004045638
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o54536944
  • (OCoLC)54536944

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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