Coverart for item
The Resource Positioning : how advertising shapes perceptions, Learning Seed, (electronic resource)

Positioning : how advertising shapes perceptions, Learning Seed, (electronic resource)

Label
Positioning : how advertising shapes perceptions
Title
Positioning
Title remainder
how advertising shapes perceptions
Statement of responsibility
Learning Seed
Contributor
Production company
Subject
Genre
Language
eng
Summary
Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice when told how to see. Explore perceptual mapping, market segmentation, the use of emotion and magic, social approval, positioning against the competition, re-positioning, and using unique attributes
Additional physical form
Previously released as DVD.
Cataloging source
VaAlASP
Characteristic
videorecording
Language note
In English
http://library.link/vocab/relatedWorkOrContributorName
Learning Seed Company
Runtime
21
Series statement
Business education in video
http://library.link/vocab/subjectName
  • Advertising
  • Positioning (Advertising)
Target audience
adult
Technique
live action
Label
Positioning : how advertising shapes perceptions, Learning Seed, (electronic resource)
Link
http://www.aspresolver.com/aspresolver.asp?BUSV;2313615
Instantiates
Publication
Note
Title from resource description page (viewed Dec. 18, 2014)
Control code
ASP2313615/busv
Dimensions
  • unknown
  • other
Extent
1 online resource (21 min.)
Form of item
online
Isbn
9781503442863
Reformatting quality
access
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) i9781503442863
  • (OCoLC)900740331
Video recording format
other
Label
Positioning : how advertising shapes perceptions, Learning Seed, (electronic resource)
Link
http://www.aspresolver.com/aspresolver.asp?BUSV;2313615
Publication
Note
Title from resource description page (viewed Dec. 18, 2014)
Control code
ASP2313615/busv
Dimensions
  • unknown
  • other
Extent
1 online resource (21 min.)
Form of item
online
Isbn
9781503442863
Reformatting quality
access
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) i9781503442863
  • (OCoLC)900740331
Video recording format
other

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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