Coverart for item
The Resource Players : the story of sports and money--and the visionaries who fought to create a revolution, Matthew Futterman

Players : the story of sports and money--and the visionaries who fought to create a revolution, Matthew Futterman

Label
Players : the story of sports and money--and the visionaries who fought to create a revolution
Title
Players
Title remainder
the story of sports and money--and the visionaries who fought to create a revolution
Statement of responsibility
Matthew Futterman
Creator
Subject
Genre
Language
eng
Summary
In the cash-soaked world of contemporary sports, where every season brings news of higher salaries, endorsement deals, and television contracts, it is mind-boggling to remember that as recently as the 1970s elite athletes earned so little money that many were forced to work second jobs in the off-season. Roger Staubach, for example, made only $25,000 in his first season as the starting quarterback for the Dallas Cowboys and wound up selling commercial real estate during the summer. Today, when Fortune reports that every athlete on its Top 50 list makes more than $20 million per year, it's clear that a complete reversal of power has occurred right before our eyes. Players tells the narrative behind the creation of the modern sports business -- a revolution that moved athletes from the bottom of the financial pyramid to the top. It started in 1960, when a young Cleveland lawyer named Mark McCormack convinced a young golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes has more commercial value than they realized -- and he was right. Before long, he raised Palmer's annual off-the-course income from $5,000 to $500,000 and forever changed the landscape of the sports world. In Players, veteran Wall Street Journal sports reporter Matthew Futterman introduces a wide-ranging cast of characters to tell the story of the athletes, agents, TV executives, and league officials who together created the dominating and multifaceted sports industry we know today. Beginning with Palmer and McCormack's historical partnership, Players features details of the landmark moments of sports, including how legendary Wide World of Sports producer Roone Arledge realized that the way to win viewers was to blend sports and human drama; the 1973 Wimbledon boycott, when eighty-one of the top tennis players in the world protested the suspension of Nikola Pilic; and baseball pitcher Catfish Hunter's battle to become MLB's first free agent
Cataloging source
DLC
http://library.link/vocab/creatorName
Futterman, Matthew
Dewey number
338.47796
Index
index present
LC call number
GV716
LC item number
.F87 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Sports
  • Athletes
Label
Players : the story of sports and money--and the visionaries who fought to create a revolution, Matthew Futterman
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The man who invented sports -- Liberation -- The superstars -- The Pilic affair -- The farmer named Catfish -- Academy world -- Streak : Edwin Moses and the birth of the Olympic empire -- The quarterback club -- The joy of shooting and the Nike-ization of sports -- There they go again
Control code
ocn913303507
Dimensions
24 cm
Extent
325 pages
Isbn
9781476716961
Lccn
2015025635
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40026013283
System control number
  • (Sirsi) o913303507
  • (OCoLC)913303507
Label
Players : the story of sports and money--and the visionaries who fought to create a revolution, Matthew Futterman
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The man who invented sports -- Liberation -- The superstars -- The Pilic affair -- The farmer named Catfish -- Academy world -- Streak : Edwin Moses and the birth of the Olympic empire -- The quarterback club -- The joy of shooting and the Nike-ization of sports -- There they go again
Control code
ocn913303507
Dimensions
24 cm
Extent
325 pages
Isbn
9781476716961
Lccn
2015025635
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40026013283
System control number
  • (Sirsi) o913303507
  • (OCoLC)913303507

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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