Coverart for item
The Resource Planning & producing the advertisement, by Steve Clements, (electronic resource)

Planning & producing the advertisement, by Steve Clements, (electronic resource)

Label
Planning & producing the advertisement
Title
Planning & producing the advertisement
Statement of responsibility
by Steve Clements
Contributor
Producer
Subject
Genre
Language
eng
Summary
Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store
Additional physical form
Previously released as DVD.
Cataloging source
VaAlASP
Characteristic
videorecording
Language note
This edition in English
http://library.link/vocab/relatedWorkOrContributorName
Clements, Steve
Runtime
23
Series statement
Global business and economics in video
http://library.link/vocab/subjectName
Advertising
Target audience
general
Technique
live action
Label
Planning & producing the advertisement, by Steve Clements, (electronic resource)
Link
http://www.aspresolver.com/aspresolver.asp?BUSV;2305525
Instantiates
Publication
Note
Title from resource description page (viewed Mar. 12, 2014)
Antecedent source
file reproduced from original
Control code
ASP2305525/busv
Dimensions
unknown
Extent
1 online resource (23 min.).
Form of item
online
Isbn
9781503442481
Medium for sound
other
Reformatting quality
access
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) i9781503442481
  • (OCoLC)874048348
Video recording format
other
Label
Planning & producing the advertisement, by Steve Clements, (electronic resource)
Link
http://www.aspresolver.com/aspresolver.asp?BUSV;2305525
Publication
Note
Title from resource description page (viewed Mar. 12, 2014)
Antecedent source
file reproduced from original
Control code
ASP2305525/busv
Dimensions
unknown
Extent
1 online resource (23 min.).
Form of item
online
Isbn
9781503442481
Medium for sound
other
Reformatting quality
access
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) i9781503442481
  • (OCoLC)874048348
Video recording format
other

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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