Coverart for item
The Resource Out of the garden : toys, TV, and children's culture in the age of marketing, Stephen Kline

Out of the garden : toys, TV, and children's culture in the age of marketing, Stephen Kline

Label
Out of the garden : toys, TV, and children's culture in the age of marketing
Title
Out of the garden
Title remainder
toys, TV, and children's culture in the age of marketing
Statement of responsibility
Stephen Kline
Creator
Subject
Language
eng
Summary
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young
Cataloging source
DLC
http://library.link/vocab/creatorName
Kline, Stephen
Dewey number
302.23/083
Index
index present
LC call number
HQ784.T4
LC item number
K57 1993
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Television advertising and children
  • Child consumers
  • Mass media and children
  • Toys
  • Advertising
  • Jeugd
  • Marketing
  • Speelgoed
  • Subcultuur
  • Publicité télévisée et enfants
  • Enfants (Consommateurs)
  • Médias et enfants
  • Jouets
  • Jouets
  • Advertising
  • Child consumers
  • Mass media and children
  • Television advertising and children
  • Toys
  • Jeugd
  • Subcultuur
  • Speelgoed
  • Marketing
  • Kind
  • Fernsehen
  • Kultur
  • Spielzeug
  • USA
  • Fernsehen
  • Kind
  • Kultur
  • Spielzeug
  • Vermarktung
  • Werbesendung
  • USA
  • Television and children
  • Toys in literature, art and music
  • Toys
  • Television broadcasting and children
  • Child development
  • Advertising
Label
Out of the garden : toys, TV, and children's culture in the age of marketing, Stephen Kline
Link
http://catdir.loc.gov/catdir/enhancements/fy1311/93034292-d.html
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 368-395) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The sovereignty of consumerism : children in the age of marketing -- Communication analysis for the age of marketing -- The making of children's culture -- From literacy to comics : the origins of children's fiction -- Thralls of the screen : the rise of mass media for children -- Marketing toys to children and youth -- Building character -- Limited imaginings -- The parables of play : policy, strategy and advertising design -- Technicians of the imagination
Control code
ocm28844425
Dimensions
24 cm.
Extent
x, 406 p.
Isbn
9780860913979
Lccn
93034292
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) o28844425
  • (OCoLC)28844425
Label
Out of the garden : toys, TV, and children's culture in the age of marketing, Stephen Kline
Link
http://catdir.loc.gov/catdir/enhancements/fy1311/93034292-d.html
Publication
Bibliography note
Includes bibliographical references (p. 368-395) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The sovereignty of consumerism : children in the age of marketing -- Communication analysis for the age of marketing -- The making of children's culture -- From literacy to comics : the origins of children's fiction -- Thralls of the screen : the rise of mass media for children -- Marketing toys to children and youth -- Building character -- Limited imaginings -- The parables of play : policy, strategy and advertising design -- Technicians of the imagination
Control code
ocm28844425
Dimensions
24 cm.
Extent
x, 406 p.
Isbn
9780860913979
Lccn
93034292
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) o28844425
  • (OCoLC)28844425

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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