The Resource Million dollar web presence : leverage the web to build your brand and transform your business, by Chad Barr & Alan Weiss
Million dollar web presence : leverage the web to build your brand and transform your business, by Chad Barr & Alan Weiss
Resource Information
The item Million dollar web presence : leverage the web to build your brand and transform your business, by Chad Barr & Alan Weiss represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.This item is available to borrow from 1 library branch.
Resource Information
The item Million dollar web presence : leverage the web to build your brand and transform your business, by Chad Barr & Alan Weiss represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This item is available to borrow from 1 library branch.
- Summary
- "Hidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad Barr and business strategist and bestselling author Alan Weiss, reveal them - and show you how to use them to amploify your web presence and profits. Using the unmatched reach of the web, entrepreneurs are empowered to take a more tactical, brand-driven approach to attracting new clients and reinforcing the relationships with their current clientele--quickly raising the bar to produce better results for their brand and their business"--Provided by publisher
- Language
- eng
- Extent
- 1 online resource (xii, 276 pages)
- Note
- Includes index
- Contents
-
- Machine generated contents note: 1. Why the Web?
- what is this thing called "browse"?
- The doppelganger effect
- Ten factors of a successful web presence
- Marketing allure and attraction
- Creating a (hopefully) warm body of work
- Value at the speed of light
- 2. No Site for Sore Eyes
- don't sell to me, provoke me
- Provocative content
- Navigation that would make Prince Henry jealous
- What not to optimize, organize, and legitimize
- Hitting the buyer between the eyes
- Why people don't use overheads on TV
- 3. Changing the World One Community at a Time
- large progress in small increments
- Virtual communities produce very real profits
- Showing up
- The nebula effect
- Fences and "beware of dog" signs
- 4. Branding by Bonding
- ensuring that they just can't get enough of you
- Beating your own drum
- Trust, innovation, quality, and growth
- Viral branding
- Creating a "sticky" web presence
- 5. Removing the Immigration Agents
- moving swiftly through borders and boundaries
- The global website
- The global services provider
- The new global service provider
- The myth of cultural differences
- Invoicing and collecting internationally
- 6. Blogs, Bogs, and Fogs
- is there far too much "air time"?
- Gutenberg's latest iteration
- Talking heads
- Create your own broadcast central
- Automated calling cards
- 7. Newsletters: There Are Far Too Many
- but only because people are reading them!
- Attracting topics
- Compelling formats
- The seven rules of authorship
- Dramatic subscription growth
- 8. Myths and Monsters
- how to be effective by ignoring conventional wisdom
- Strange sounds
- The twilight zone
- Downloads vs. avalanches
- 9. You're Going to Optimize My What?
- how to really gain web torque and horsepower
- Search engine torque
- Search horsepower
- Search potholes
- From anonymity to client
- 10. Why Social Media Is an Oxymoron
- (or maybe just a moron)
- Social media and all that online jazz
- Linkedln
- And all the rest of the usual suspects
- How to guarantee a complete social media meltdown
- Some tough questions and considerations regarding social media
- 11. The Future Foretold
- we're always surprised by how stupid we were two weeks ago
- The holographic web (well, almost)
- Dick Tracey had it right
- Why the iPhone is the best thing since Gutenberg
- Time travel
- Isbn
- 9781613081716
- Label
- Million dollar web presence : leverage the web to build your brand and transform your business
- Title
- Million dollar web presence
- Title remainder
- leverage the web to build your brand and transform your business
- Statement of responsibility
- by Chad Barr & Alan Weiss
- Subject
-
- BUSINESS & ECONOMICS -- Mail Order
- BUSINESS & ECONOMICS -- Marketing | Direct
- BUSINESS & ECONOMICS -- Marketing | Multilevel
- BUSINESS & ECONOMICS -- Marketing | Telemarketing
- Branding (Marketing)
- Branding (Marketing)
- Business
- Electronic books
- Internet advertising
- Internet advertising
- Internet marketing
- Internet marketing
- BUSINESS & ECONOMICS -- E-Commerce | Internet Marketing
- Language
- eng
- Summary
- "Hidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad Barr and business strategist and bestselling author Alan Weiss, reveal them - and show you how to use them to amploify your web presence and profits. Using the unmatched reach of the web, entrepreneurs are empowered to take a more tactical, brand-driven approach to attracting new clients and reinforcing the relationships with their current clientele--quickly raising the bar to produce better results for their brand and their business"--Provided by publisher
- Cataloging source
- EBLCP
- http://library.link/vocab/creatorName
- Barr, Chad
- Dewey number
-
- 658.8/72
- 658.872
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1265
- LC item number
- .B3337 2012eb
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorDate
- 1946-
- http://library.link/vocab/relatedWorkOrContributorName
- Weiss, Alan
- http://library.link/vocab/subjectName
-
- Internet marketing
- Internet advertising
- Branding (Marketing)
- Business
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Branding (Marketing)
- Internet advertising
- Internet marketing
- Label
- Million dollar web presence : leverage the web to build your brand and transform your business, by Chad Barr & Alan Weiss
- Note
- Includes index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Machine generated contents note: 1. Why the Web? -- what is this thing called "browse"? -- The doppelganger effect -- Ten factors of a successful web presence -- Marketing allure and attraction -- Creating a (hopefully) warm body of work -- Value at the speed of light -- 2. No Site for Sore Eyes -- don't sell to me, provoke me -- Provocative content -- Navigation that would make Prince Henry jealous -- What not to optimize, organize, and legitimize -- Hitting the buyer between the eyes -- Why people don't use overheads on TV -- 3. Changing the World One Community at a Time -- large progress in small increments -- Virtual communities produce very real profits -- Showing up -- The nebula effect -- Fences and "beware of dog" signs -- 4. Branding by Bonding -- ensuring that they just can't get enough of you -- Beating your own drum -- Trust, innovation, quality, and growth -- Viral branding -- Creating a "sticky" web presence -- 5. Removing the Immigration Agents -- moving swiftly through borders and boundaries -- The global website -- The global services provider -- The new global service provider -- The myth of cultural differences -- Invoicing and collecting internationally -- 6. Blogs, Bogs, and Fogs -- is there far too much "air time"? -- Gutenberg's latest iteration -- Talking heads -- Create your own broadcast central -- Automated calling cards -- 7. Newsletters: There Are Far Too Many -- but only because people are reading them! -- Attracting topics -- Compelling formats -- The seven rules of authorship -- Dramatic subscription growth -- 8. Myths and Monsters -- how to be effective by ignoring conventional wisdom -- Strange sounds -- The twilight zone -- Downloads vs. avalanches -- 9. You're Going to Optimize My What? -- how to really gain web torque and horsepower -- Search engine torque -- Search horsepower -- Search potholes -- From anonymity to client -- 10. Why Social Media Is an Oxymoron -- (or maybe just a moron) -- Social media and all that online jazz -- Facebook -- Twitter -- Linkedln -- And all the rest of the usual suspects -- How to guarantee a complete social media meltdown -- Some tough questions and considerations regarding social media -- 11. The Future Foretold -- we're always surprised by how stupid we were two weeks ago -- The holographic web (well, almost) -- Dick Tracey had it right -- Why the iPhone is the best thing since Gutenberg -- Time travel
- Control code
- ocn792687403
- Dimensions
- unknown
- Extent
- 1 online resource (xii, 276 pages)
- Form of item
- online
- Isbn
- 9781613081716
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Specific material designation
- remote
- Stock number
- B0F29A84-6B2A-4C04-8BCE-3748A2ED0EA6
- System control number
-
- (Sirsi) o792687403
- (OCoLC)792687403
- Label
- Million dollar web presence : leverage the web to build your brand and transform your business, by Chad Barr & Alan Weiss
- Note
- Includes index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Machine generated contents note: 1. Why the Web? -- what is this thing called "browse"? -- The doppelganger effect -- Ten factors of a successful web presence -- Marketing allure and attraction -- Creating a (hopefully) warm body of work -- Value at the speed of light -- 2. No Site for Sore Eyes -- don't sell to me, provoke me -- Provocative content -- Navigation that would make Prince Henry jealous -- What not to optimize, organize, and legitimize -- Hitting the buyer between the eyes -- Why people don't use overheads on TV -- 3. Changing the World One Community at a Time -- large progress in small increments -- Virtual communities produce very real profits -- Showing up -- The nebula effect -- Fences and "beware of dog" signs -- 4. Branding by Bonding -- ensuring that they just can't get enough of you -- Beating your own drum -- Trust, innovation, quality, and growth -- Viral branding -- Creating a "sticky" web presence -- 5. Removing the Immigration Agents -- moving swiftly through borders and boundaries -- The global website -- The global services provider -- The new global service provider -- The myth of cultural differences -- Invoicing and collecting internationally -- 6. Blogs, Bogs, and Fogs -- is there far too much "air time"? -- Gutenberg's latest iteration -- Talking heads -- Create your own broadcast central -- Automated calling cards -- 7. Newsletters: There Are Far Too Many -- but only because people are reading them! -- Attracting topics -- Compelling formats -- The seven rules of authorship -- Dramatic subscription growth -- 8. Myths and Monsters -- how to be effective by ignoring conventional wisdom -- Strange sounds -- The twilight zone -- Downloads vs. avalanches -- 9. You're Going to Optimize My What? -- how to really gain web torque and horsepower -- Search engine torque -- Search horsepower -- Search potholes -- From anonymity to client -- 10. Why Social Media Is an Oxymoron -- (or maybe just a moron) -- Social media and all that online jazz -- Facebook -- Twitter -- Linkedln -- And all the rest of the usual suspects -- How to guarantee a complete social media meltdown -- Some tough questions and considerations regarding social media -- 11. The Future Foretold -- we're always surprised by how stupid we were two weeks ago -- The holographic web (well, almost) -- Dick Tracey had it right -- Why the iPhone is the best thing since Gutenberg -- Time travel
- Control code
- ocn792687403
- Dimensions
- unknown
- Extent
- 1 online resource (xii, 276 pages)
- Form of item
- online
- Isbn
- 9781613081716
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Specific material designation
- remote
- Stock number
- B0F29A84-6B2A-4C04-8BCE-3748A2ED0EA6
- System control number
-
- (Sirsi) o792687403
- (OCoLC)792687403
Subject
- BUSINESS & ECONOMICS -- Mail Order
- BUSINESS & ECONOMICS -- Marketing | Direct
- BUSINESS & ECONOMICS -- Marketing | Multilevel
- BUSINESS & ECONOMICS -- Marketing | Telemarketing
- Branding (Marketing)
- Branding (Marketing)
- Business
- Electronic books
- Internet advertising
- Internet advertising
- Internet marketing
- Internet marketing
- BUSINESS & ECONOMICS -- E-Commerce | Internet Marketing
Genre
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/Million-dollar-web-presence--leverage-the-web-to/rfsOXkKevOY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/Million-dollar-web-presence--leverage-the-web-to/rfsOXkKevOY/">Million dollar web presence : leverage the web to build your brand and transform your business, by Chad Barr & Alan Weiss</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>