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The Resource Million dollar web presence : leverage the web to build your brand and transform your business, by Chad Barr & Alan Weiss

Million dollar web presence : leverage the web to build your brand and transform your business, by Chad Barr & Alan Weiss

Creator
Contributor
Summary
"Hidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad Barr and business strategist and bestselling author Alan Weiss, reveal them - and show you how to use them to amploify your web presence and profits. Using the unmatched reach of the web, entrepreneurs are empowered to take a more tactical, brand-driven approach to attracting new clients and reinforcing the relationships with their current clientele--quickly raising the bar to produce better results for their brand and their business"--Provided by publisher
Language
eng
Work
Publication
Extent
1 online resource (xii, 276 pages)
Note
Includes index
Contents
  • Machine generated contents note: 1. Why the Web?
  • what is this thing called "browse"?
  • The doppelganger effect
  • Ten factors of a successful web presence
  • Marketing allure and attraction
  • Creating a (hopefully) warm body of work
  • Value at the speed of light
  • 2. No Site for Sore Eyes
  • don't sell to me, provoke me
  • Provocative content
  • Navigation that would make Prince Henry jealous
  • What not to optimize, organize, and legitimize
  • Hitting the buyer between the eyes
  • Why people don't use overheads on TV
  • 3. Changing the World One Community at a Time
  • large progress in small increments
  • Virtual communities produce very real profits
  • Showing up
  • The nebula effect
  • Fences and "beware of dog" signs
  • 4. Branding by Bonding
  • ensuring that they just can't get enough of you
  • Beating your own drum
  • Trust, innovation, quality, and growth
  • Viral branding
  • Creating a "sticky" web presence
  • 5. Removing the Immigration Agents
  • moving swiftly through borders and boundaries
  • The global website
  • The global services provider
  • The new global service provider
  • The myth of cultural differences
  • Invoicing and collecting internationally
  • 6. Blogs, Bogs, and Fogs
  • is there far too much "air time"?
  • Gutenberg's latest iteration
  • Talking heads
  • Create your own broadcast central
  • Automated calling cards
  • 7. Newsletters: There Are Far Too Many
  • but only because people are reading them!
  • Attracting topics
  • Compelling formats
  • The seven rules of authorship
  • Dramatic subscription growth
  • 8. Myths and Monsters
  • how to be effective by ignoring conventional wisdom
  • Strange sounds
  • The twilight zone
  • Downloads vs. avalanches
  • 9. You're Going to Optimize My What?
  • how to really gain web torque and horsepower
  • Search engine torque
  • Search horsepower
  • Search potholes
  • From anonymity to client
  • 10. Why Social Media Is an Oxymoron
  • (or maybe just a moron)
  • Social media and all that online jazz
  • Facebook
  • Twitter
  • Linkedln
  • And all the rest of the usual suspects
  • How to guarantee a complete social media meltdown
  • Some tough questions and considerations regarding social media
  • 11. The Future Foretold
  • we're always surprised by how stupid we were two weeks ago
  • The holographic web (well, almost)
  • Dick Tracey had it right
  • Why the iPhone is the best thing since Gutenberg
  • Time travel
Isbn
9781613081716
Instance
Label
Million dollar web presence : leverage the web to build your brand and transform your business
Title
Million dollar web presence
Title remainder
leverage the web to build your brand and transform your business
Statement of responsibility
by Chad Barr & Alan Weiss
Creator
Contributor
Subject
Genre
Language
eng
Summary
"Hidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad Barr and business strategist and bestselling author Alan Weiss, reveal them - and show you how to use them to amploify your web presence and profits. Using the unmatched reach of the web, entrepreneurs are empowered to take a more tactical, brand-driven approach to attracting new clients and reinforcing the relationships with their current clientele--quickly raising the bar to produce better results for their brand and their business"--Provided by publisher
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Barr, Chad
Dewey number
  • 658.8/72
  • 658.872
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.B3337 2012eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1946-
http://library.link/vocab/relatedWorkOrContributorName
Weiss, Alan
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet advertising
  • Branding (Marketing)
  • Business
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Branding (Marketing)
  • Internet advertising
  • Internet marketing
Label
Million dollar web presence : leverage the web to build your brand and transform your business, by Chad Barr & Alan Weiss
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: 1. Why the Web? -- what is this thing called "browse"? -- The doppelganger effect -- Ten factors of a successful web presence -- Marketing allure and attraction -- Creating a (hopefully) warm body of work -- Value at the speed of light -- 2. No Site for Sore Eyes -- don't sell to me, provoke me -- Provocative content -- Navigation that would make Prince Henry jealous -- What not to optimize, organize, and legitimize -- Hitting the buyer between the eyes -- Why people don't use overheads on TV -- 3. Changing the World One Community at a Time -- large progress in small increments -- Virtual communities produce very real profits -- Showing up -- The nebula effect -- Fences and "beware of dog" signs -- 4. Branding by Bonding -- ensuring that they just can't get enough of you -- Beating your own drum -- Trust, innovation, quality, and growth -- Viral branding -- Creating a "sticky" web presence -- 5. Removing the Immigration Agents -- moving swiftly through borders and boundaries -- The global website -- The global services provider -- The new global service provider -- The myth of cultural differences -- Invoicing and collecting internationally -- 6. Blogs, Bogs, and Fogs -- is there far too much "air time"? -- Gutenberg's latest iteration -- Talking heads -- Create your own broadcast central -- Automated calling cards -- 7. Newsletters: There Are Far Too Many -- but only because people are reading them! -- Attracting topics -- Compelling formats -- The seven rules of authorship -- Dramatic subscription growth -- 8. Myths and Monsters -- how to be effective by ignoring conventional wisdom -- Strange sounds -- The twilight zone -- Downloads vs. avalanches -- 9. You're Going to Optimize My What? -- how to really gain web torque and horsepower -- Search engine torque -- Search horsepower -- Search potholes -- From anonymity to client -- 10. Why Social Media Is an Oxymoron -- (or maybe just a moron) -- Social media and all that online jazz -- Facebook -- Twitter -- Linkedln -- And all the rest of the usual suspects -- How to guarantee a complete social media meltdown -- Some tough questions and considerations regarding social media -- 11. The Future Foretold -- we're always surprised by how stupid we were two weeks ago -- The holographic web (well, almost) -- Dick Tracey had it right -- Why the iPhone is the best thing since Gutenberg -- Time travel
Control code
ocn792687403
Dimensions
unknown
Extent
1 online resource (xii, 276 pages)
Form of item
online
Isbn
9781613081716
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
Stock number
B0F29A84-6B2A-4C04-8BCE-3748A2ED0EA6
System control number
  • (Sirsi) o792687403
  • (OCoLC)792687403
Label
Million dollar web presence : leverage the web to build your brand and transform your business, by Chad Barr & Alan Weiss
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: 1. Why the Web? -- what is this thing called "browse"? -- The doppelganger effect -- Ten factors of a successful web presence -- Marketing allure and attraction -- Creating a (hopefully) warm body of work -- Value at the speed of light -- 2. No Site for Sore Eyes -- don't sell to me, provoke me -- Provocative content -- Navigation that would make Prince Henry jealous -- What not to optimize, organize, and legitimize -- Hitting the buyer between the eyes -- Why people don't use overheads on TV -- 3. Changing the World One Community at a Time -- large progress in small increments -- Virtual communities produce very real profits -- Showing up -- The nebula effect -- Fences and "beware of dog" signs -- 4. Branding by Bonding -- ensuring that they just can't get enough of you -- Beating your own drum -- Trust, innovation, quality, and growth -- Viral branding -- Creating a "sticky" web presence -- 5. Removing the Immigration Agents -- moving swiftly through borders and boundaries -- The global website -- The global services provider -- The new global service provider -- The myth of cultural differences -- Invoicing and collecting internationally -- 6. Blogs, Bogs, and Fogs -- is there far too much "air time"? -- Gutenberg's latest iteration -- Talking heads -- Create your own broadcast central -- Automated calling cards -- 7. Newsletters: There Are Far Too Many -- but only because people are reading them! -- Attracting topics -- Compelling formats -- The seven rules of authorship -- Dramatic subscription growth -- 8. Myths and Monsters -- how to be effective by ignoring conventional wisdom -- Strange sounds -- The twilight zone -- Downloads vs. avalanches -- 9. You're Going to Optimize My What? -- how to really gain web torque and horsepower -- Search engine torque -- Search horsepower -- Search potholes -- From anonymity to client -- 10. Why Social Media Is an Oxymoron -- (or maybe just a moron) -- Social media and all that online jazz -- Facebook -- Twitter -- Linkedln -- And all the rest of the usual suspects -- How to guarantee a complete social media meltdown -- Some tough questions and considerations regarding social media -- 11. The Future Foretold -- we're always surprised by how stupid we were two weeks ago -- The holographic web (well, almost) -- Dick Tracey had it right -- Why the iPhone is the best thing since Gutenberg -- Time travel
Control code
ocn792687403
Dimensions
unknown
Extent
1 online resource (xii, 276 pages)
Form of item
online
Isbn
9781613081716
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
Stock number
B0F29A84-6B2A-4C04-8BCE-3748A2ED0EA6
System control number
  • (Sirsi) o792687403
  • (OCoLC)792687403

Subject

Genre

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      41.7974000 -88.45785

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